Advertising in Canada

Abstract

Summary

Advertising in Canada industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Canadian advertising industry had total revenues of $9,009.0m in 2019, representing a compound annual growth rate (CAGR) of 2.5% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $1,976.1m, equivalent to 21.9% of the industry's overall value.
- In Canada, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

Reasons to Buy

- What was the size of the Canada advertising market by value in 2019?
- What will be the size of the Canada advertising market in 2024?
- What factors are affecting the strength of competition in the Canada advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Canada's advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent M&A activity?
7.5. How will Covid-19 impact market players?
8 Company Profiles
8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Canada advertising industry value: $ million, 2015-19
Table 2: Canada advertising industry category segmentation: $ million, 2019
Table 3: Canada advertising industry geography segmentation: $ million, 2019
Table 4: Canada advertising industry value forecast: $ million, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Dentsu, Inc.: Key Employees Continued
Table 11: The Interpublic Group of Companies, Inc.: key facts
Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 13: The Interpublic Group of Companies, Inc.: Key Employees
Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 15: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 16: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 17: Publicis Groupe SA: key facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: WPP plc: key facts
Table 24: WPP plc: Annual Financial Ratios
Table 25: WPP plc: Key Employees
Table 26: Canada size of population (million), 2015-19
Table 27: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 28: Canada gdp (current prices, $ billion), 2015-19
Table 29: Canada inflation, 2015-19
Table 30: Canada consumer price index (absolute), 2015-19
Table 31: Canada exchange rate, 2015-19

List of Figures
Figure 1: Canada advertising industry value: $ million, 2015-19
Figure 2: Canada advertising industry category segmentation: % share, by value, 2019
Figure 3: Canada advertising industry geography segmentation: % share, by value, 2019
Figure 4: Canada advertising industry value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the advertising industry in Canada, 2019
Figure 6: Drivers of buyer power in the advertising industry in Canada, 2019
Figure 7: Drivers of supplier power in the advertising industry in Canada, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2019