Digital Advertising in the United States

Abstract

Summary

Digital Advertising in the United States industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The US Digital advertising market had total revenues of $114,990.6m in 2019, representing a compound annual growth rate (CAGR) of 17.9% between 2015 and 2019.
- The Mobile segment was the market's most lucrative in 2019, with total revenues of $76,844.5m, equivalent to 66.8% of the market's overall value.
- The US is the largest advertising market worldwide thanks to its highly commercialized culture and prolific ad spending. Digital duopoly Google and Facebook have driven digital advertising growth in the US. Google and Google owned video sharing platform YouTube, received approximately 60% of the US online advertising market in 2019.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the United States digital advertising market by value in 2019?
- What will be the size of the United States digital advertising market in 2024?
- What factors are affecting the strength of competition in the United States digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's digital advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United States digital advertising market value: $ million, 2015-19
Table 2: United States digital advertising market category segmentation: $ million, 2019
Table 3: United States digital advertising market geography segmentation: $ million, 2019
Table 4: United States digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: United States size of population (million), 2015-19
Table 22: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 23: United States gdp (current prices, $ billion), 2015-19
Table 24: United States inflation, 2015-19
Table 25: United States consumer price index (absolute), 2015-19
Table 26: United States exchange rate, 2015-19

List of Figures
Figure 1: United States digital advertising market value: $ million, 2015-19
Figure 2: United States digital advertising market category segmentation: % share, by value, 2019
Figure 3: United States digital advertising market geography segmentation: % share, by value, 2019
Figure 4: United States digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in the United States, 2019
Figure 6: Drivers of buyer power in the digital advertising market in the United States, 2019
Figure 7: Drivers of supplier power in the digital advertising market in the United States, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in the United States, 2019