Digital Advertising in the United Kingdom

Abstract

Summary

Digital Advertising in the United Kingdom industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The UK Digital advertising market had total revenues of $16,705.6m in 2019, representing a compound annual growth rate (CAGR) of 10.7% between 2015 and 2019.
- The Mobile segment was the market's most lucrative in 2019, with total revenues of $8,942.7m, equivalent to 53.5% of the market's overall value.
- In 2019, 56.4% of advertising expenditure in the UK was on digital advertising Most market growth has come at the expense of declining print advertising markets as companies transfer to digital marketing strategies. These offer exposure to the mass markets at affordable prices, as well as increased advertising effectiveness due to AI technology targeting consumers who are more likely to purchase certain products or services

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United Kingdom
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United Kingdom
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the United Kingdom digital advertising market by value in 2019?
- What will be the size of the United Kingdom digital advertising market in 2024?
- What factors are affecting the strength of competition in the United Kingdom digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United Kingdom's digital advertising market?

Content

Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United Kingdom digital advertising market value: $ million, 2015-19
Table 2: United Kingdom digital advertising market category segmentation: $ million, 2019
Table 3: United Kingdom digital advertising market geography segmentation: $ million, 2019
Table 4: United Kingdom digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: United Kingdom size of population (million), 2015-19
Table 21: United Kingdom gdp (constant 2005 prices, $ billion), 2015-19
Table 22: United Kingdom gdp (current prices, $ billion), 2015-19
Table 23: United Kingdom inflation, 2015-19
Table 24: United Kingdom consumer price index (absolute), 2015-19
Table 25: United Kingdom exchange rate, 2015-19

List of Figures
Figure 1: United Kingdom digital advertising market value: $ million, 2015-19
Figure 2: United Kingdom digital advertising market category segmentation: % share, by value, 2019
Figure 3: United Kingdom digital advertising market geography segmentation: % share, by value, 2019
Figure 4: United Kingdom digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in the United Kingdom, 2019
Figure 6: Drivers of buyer power in the digital advertising market in the United Kingdom, 2019
Figure 7: Drivers of supplier power in the digital advertising market in the United Kingdom, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United Kingdom, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United Kingdom, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in the United Kingdom, 2019