India Electric Kitchen Appliances Market Outlook, 2026

Abstract
Electric kitchen appliances have become an essential part of modern life. Today, the market is replete with a range of appliances designed to suit various requirements of consumers across the country for the preparation of homemade food. Key factors driving growth in the market include increasing numbers of working women, rapid urbanization, a growing number of households, a rise in dual-income nuclear families, improving standards of living, rising disposable income, and higher per-capita spends on lifestyle stuff. According to Bonafide research report “India Electric Kitchen Appliances Market Outlook, 2026”, electric kitchen appliances market volumes are expected to grow at a CAGR of around 11-12% over years 2021 to 2026.

This report gives an in-depth analysis of the electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consist of mixer grinders, Juice extractors, Juicer mixer grinders, food processors, Food blenders, choppers, hand mixers,

induction cooktops, electric cookers, microwave ovens & OTG, toasters and sandwich makers, coffee makers, and Electric Kettle. Other appliances are tea maker, griller, tandoor, steamers, fryers, roti, and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of an escalating base of the middle class and affluent Indian consumers, improving consumer lifestyle, and increasing working population. According to research the North region is leading by volume 31.43% share of total electric kitchen appliances in India and is expected to continue to be in the top position. In all appliances by volume, the Electric Kitchen market is growing with the highest CAGR of 20.87% in the forecasted period and will achieve more than 9 million units sales in the year 2025-26. The unpenetrated East region is growing with the highest CAGR among all the regions.

All leading players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at the lowest possible prices. Companies are also working towards maintaining a balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Eclectic kitchen appliances are available in all price range from a thousand to lakh rupees. Leading five companies in electric kitchen appliances are having more than 45% of the total market share. Bajaj Electricals, Samsung, TTK Prestige, Stove Kraft Limited, and Preethi Kitchen Appliances are the leading in the Indian market followed by Butterfly Gandhimathi Appliances Limited, Havells, Philips, V-Guard Industries, CG Consumer Electricals Limited, Panasonic, LG Electronics, Indian Fine Blanks Ltd. and Groupe SEB India Pvt. Ltd. Whirlpool is providing the premium range products of each type of the products.

Microwave oven, Mixer grinder, and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractors/juicers and electric cookers are expected to have tremendous growth during the forecast period due to the ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diets will continue to drive the juice extractor market in the future. On the other hand, products like blenders, coffee makers, choppers, and hand mixers are yet to catch a healthy growth rate in the Indian market. Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of a variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however, its existence is only limited to urban areas of the country.

Consider in the report:
• Historic data: From years 2015-16 to 2020-21
• Base year: 2020-21
• Forecasted data: From years 2021-22 to 2025-26
• Geography: Indian region segmented into North, West, South, and East
• Market Size: By Value and Volume
• Market Share: By companies, By Category, By Region, By Sales Channel

The aspects covered in the “India Electric Kitchen Appliances Market Outlook, 2026” report are:
• Indian Demographic Insight
• Indian kitchen appliances Market Size by value and volume
• Indian kitchen appliances Market Share by Company, Product Type, Sales Channel and region
• By product market size in value and volume
• By product market share and product-price variants
• Indian Economic Snapshot, PEST analysis, Policy, and regulatory landscape
• Trade dynamics, Market dynamics, Key Trends
• Competitive analysis, Company profile & products-price details
• Strategic recommendations
•

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry

Content
Table of Content

1. Executive Summary
2. Report Methodology
3. India Demographics Insight
4. India Electric Kitchen Appliances Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type (Value & Volume)
4.2.3. By Sales Channel
4.2.4. By Region
5. India Mixer Grinder Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Category (Value & Volume)
5.2.2. By Brand
5.2.3. By Region
5.2.4. By Sales Channel
5.3. Product, Price & Variant Analysis
6. India Juice Extractor/ Juicer Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Region
6.2.2. By Sales Channel
6.3. Product, Price & Variant Analysis
7. India Juicer Mixer Grinder Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Region
7.2.2. By Sales Channel
7.3. Product, Price & Variant Analysis
8. India Food Processor Market Outlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Product, Price & Variant Analysis
9. India Food Blender Market Outlook
9.1. Market Size
9.1.1. By Value
9.1.2. By Volume
9.2. Product, Price & Variant Analysis
10. India Electric Chopper Market Outlook
10.1. Market Size
10.1.1. By Value
10.1.2. By Volume
10.2. Product, Price & Variant Analysis
11. India Hand Mixer Market Outlook
11.1. Market Size
11.1.1. By Value
11.1.2. By Volume
11.2. Product, Price & Variant Analysis
12. India Induction Cooktop Market Outlook
12.1. Market Size
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share
12.2.1. By Company
12.2.2. By Category (Value & Volume)
12.2.3. By Region
12.2.4. By Sales Channel
12.3. Product, Price & Variant Analysis
13. India Electric Cooker Market Outlook
13.1. Market Size
13.1.1. By Value
13.1.2. By Volume
13.2. Market Share
13.2.1. By Company
13.2.2. By Category
13.2.3. By Region
13.2.4. By Sales Channel
13.3. Product, Price & Variant Analysis
14. India Microwave Oven & OTG Market Outlook
14.1. Market Size
14.1.1. By Value
14.1.2. By Volume
14.2. Market Share
14.2.1. By Brand
14.2.2. By Category (Value & Volume)
14.2.3. By Region
14.2.4. By Sales Channel
14.3. India Microwave Oven Market Share
14.4. India OTG Market Share
14.5. Product, Price & Variant Analysis
15. India Toaster Market Outlook
15.1. Market Size
15.1.1. By Value
15.1.2. By Volume
15.2. Market Share
15.2.1. By Company
15.2.2. By Category (Value & Volume)
15.2.3. By Region
15.2.4. By Sales Channel
15.3. Product, Price & Variant Analysis
16. India Coffee Maker Outlook
16.1. Market Size
16.1.1. By Value
16.1.2. By Volume
16.2. Market Share
16.2.1. By Region
16.2.2. By Sales Channel
16.3. Product, Price & Variant Analysis
17. India Electric Kettle Outlook
17.1. Market Size
17.1.1. By Value
17.1.2. By Volume
17.2. Market Share
17.2.1. By Region
17.2.2. By Sales Channel
17.3. Product, Price & Variant Analysis
18. India Economic Snapshot
19. PEST Analysis
20. Policy & Regulatory Landscape
21. Trade Dynamics
21.1. Import
21.2. Export
22. Channel Partner Analysis
23. Indian Kitchen Appliances Market Dynamics
23.1. Key Drivers
23.2. Key Challenges
24. Market Trends & Developments
25. Competitive Landscape
25.1. Porters Five Forces Analysis
25.2. Company Profile
25.2.1. Bajaj Electricals Limited
25.2.2. Butterfly Gandhimathi Appliances Limited
25.2.3. Crompton Greaves Consumer Electronic Limited
25.2.4. Groupe SEB India Private Limited
25.2.5. Havells India Limited
25.2.6. Indian Fine Blanks Limited
25.2.7. LG Electronics India Private Limited
25.2.8. Panasonic India Private limited
25.2.9. Philips India Limited
25.2.10. Preethi Kitchen Appliances Private Limited
25.2.11. Samsung India Electronics Private Limited
25.2.12. Stove Kraft Private Limited
25.2.13. TTK Prestige Limited
25.2.14. V-Guard Industries Limited
25.2.15. Whirlpool Of India Limited
26. Strategic Recommendations
27. Disclaimer

LIST OF FIGURES
Figure 1: India Population 2015-2019 (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Electric Kitchen Appliances Market Size - By Value 2015-16 To 2025-26F (INR Crore)
Figure 5: India Electric Kitchen Appliances Market Size - By Volume 2015-16 To 2025-26F (In Million Units)
Figure 6: India Electric Kitchen Appliances Market Share - By Sales Channel By Volume In 2020-21 And 2025-26F
Figure 7: India Mixer Grinder Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 8: India Mixer Grinder Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 9: India Mixer Grinder Market Share - By Category By Value In 2020-21 And 2025-26F
Figure 10: India Mixer Grinder Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 11: India Mixer Grinder Market Share - By Brand By Volume In 2019-20
Figure 12: India Mixer Grinder Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 13: India Juice Extractor/ Juicer Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 14: India Juice Extractor/ Juicer Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 15: India Juice Extractor/ Juicer Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 16: India Juicer Mixer Grinder Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 17: India Juicer Mixer Grinder Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 18: India Juicer Mixer Grinder Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 19: India Food Processor Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 20: India Food Processor Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 21: India Food Blender Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 22: India Food Blender Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 23: India Electric Chopper Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 24: India Electric Chopper Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 25: India Hand Mixer Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 26: India Hand Mixer Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 27: India Induction Cooktop Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 28: India Induction Cooktop Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 29: India Induction Cooktop Market Share - By Company By Volume In 2019-20
Figure 30: India Induction Cooktop Market Share - By Category By Value In 2020-21 And 2025-26F
Figure 31: India Induction Cooktop Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 32: India Induction Cooktop Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 33: India Electric Cooker Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 34: India Electric Cooker Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 35: India Electric Cooker Market Share - By Company By Volume In 2019-20
Figure 36: India Electric Cooker Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 37: India Electric Cooker Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 38: India Microwave Oven & OTG Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 39: India Microwave Oven & OTG Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 40: India Microwave Oven & OTG Market Share - By Brand By Volume In 2019
Figure 41: India Microwave Oven & OTG Market Share - By Category By Value In 2020-21 And 2025-26F
Figure 42: India Microwave Oven & OTG Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 43: India Microwave Oven & OTG Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 44: India Microwave Oven Market Share – By Category By Volume In 2020-21 And 2025-26F
Figure 45: India OTG Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 46: India Toaster Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 47: India Toaster Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 48: India Toaster Market Share - By Company By Volume In 2019
Figure 49: India Toaster Market Share - By Category By Value In 2020-21 And 2025-26F
Figure 50: India Toaster Market Share - By Category By Volume In 2020-21 And 2025-26F
Figure 51: India Toaster Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 52: India Coffee Maker Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 53: India Coffee Maker Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 54: India Coffee Maker Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F
Figure 55: India Electric Kettle Market Size - By Value From 2015-16 To 2025-26F (INR Crore)
Figure 56: India Electric Kettle Market Size - By Volume From 2015-16 To 2025-26F (In Million Units)
Figure 57: India Electric Kettle Market Share By Sales Channel - By Volume In 2020-21 And 2025-26F

LIST OF TABLES
Table 1: India Tier-Wise Classification Of Cities
Table 2: India Region-Wise Classification Of Cities
Table 3: India Electric Kitchen Appliances Market Share - By Companies By Value In 2019-20
Table 4: India Electric Kitchen Appliances Market Share - By Product Type By Value In 2015-16, 2020-21 And 2025-26F
Table 5: India Electric Kitchen Appliances Market Share - By Product Type By Volume In 2015-16, 2020-21 And 2025-26F
Table 6: India Electric Kitchen Appliances Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 7: India Mixer Grinder Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 8: Pricing Analysis Of Mixer Grinder Brands Available In India
Table 9: India Juice Extractor/ Juicer Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 10: Pricing Analysis Of Juice Extractor/ Juicer Brands Available In India
Table 11: India Juicer Mixer Grinder Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 12: Pricing Analysis Of Juicer Mixer Grinder Brands Available In India
Table 13: Pricing Analysis Of Food Processor Brands Available In India
Table 14: Pricing Analysis Of Food Blender Brands Available In India
Table 15: Pricing Analysis Of Electric Chopper Brands Available In India
Table 16: Pricing Analysis Of Hand Mixer Brands Available In India
Table 17: India Induction Cooktop Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 18: Pricing Analysis Of Induction Cooktop Brands Available In India
Table 19: India Electric Cooker Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 20: Pricing Analysis Of Electric Cooker Brands Available In India
Table 21: India Microwave Oven & Otg Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 22: Pricing Analysis Of Microwave Oven & OTG Brands Available In India
Table 23: India Toaster Market Share - By Region By Volume In 2015-16, 2020-21 and 2025-26F
Table 24: Pricing Analysis Of Toaster Brands Available In India
Table 25: India Coffee Maker Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 26: Pricing Analysis Of Coffee Maker Brands Available In India
Table 27: India Electric Kettle Market Share - By Region By Volume In 2015-16, 2020-21 And 2025-26F
Table 28: Pricing Analysis Of Electric Kettle Brands Available In India
Table 29: India Economic Profile – 2015 to 2018
Table 30: HS Code For Electric Kitchen Appliances
Table 31: Import Duty Structure For Electric Kitchen Appliances In 2020-21
Table 32: Import Of Electric Kitchen Appliance In India - Value & Volume From 2015-16 To 2020-21
Table 33: Import of Electric Kitchen Appliances in India - By Country By Volume Share In 2020-21(Qty in thousand)
Table 34: Export Of Electric Kitchen Appliance In India - Value & Volume From 2015-16 To 2020-21
Table 35: Export of Electric Kitchen Appliances in India - By Country By Volume Share In 2020-21(Qty in thousand)
Table 36: Product Portfolio Of Bajaj Electricals Limited
Table 37: Key Facts Of Bajaj Electricals Limited
Table 38: Product Portfolio Of Butterfly Gandhimathi Appliances Limited
Table 39: Key Facts Of Butterfly Gandhimathi Appliances Limited
Table 40: Product Portfolio Of Crompton Greaves Consumer Electronic Limited
Table 41: Key Facts Of Crompton Greaves Consumer Electronic Limited
Table 42: Product Portfolio Of Groupe SEB India Private Limited
Table 43: Key Facts Of Groupe SEB India Private Limited
Table 44: Product Portfolio Of Havells India Limited
Table 45: Key Facts Of Havells India Limited
Table 46: Product Portfolio Of Indian Fine Blanks Limited
Table 47: Key Facts Of Indian Fine Blanks Limited
Table 48: Product Portfolio Of LG Electronics India Private Limited
Table 49: Key Facts Of LG Electronics India Private Limited
Table 50: Product Portfolio Of Panasonic India Private limited
Table 51: Key Facts Of Panasonic India Private limited
Table 52: Product Portfolio Of Philips India Limited
Table 53: Key Facts Of Philips India Limited
Table 54: Product Portfolio Of Preethi Kitchen Appliances Private Limited
Table 55: Key Facts Of Preethi Kitchen Appliances Private Limited
Table 56: Product Portfolio Of Samsung India Electronics Private Limited
Table 57: Key Facts Of Samsung India Electronics Private Limited
Table 58: Product Portfolio Of Stove Kraft Private Limited
Table 59: Key Facts Of Stove Kraft Private Limited
Table 60: Product Portfolio Of TTK Prestige Limited
Table 61: Key Facts Of TTK Prestige Limited
Table 62: Product Portfolio Of V-Guard Industries Limited
Table 63: Key Facts Of V-Guard Industries Limited
Table 64: Product Portfolio Of Whirlpool Of India Limited
Table 65: Key Facts Of Whirlpool Of India Limited