Bleach in Hungary

 Published On: Jan, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
Bleach reached maturity years ago and manufacturers did not invest in new product development in 2015. As more and more sophisticated products enter in different formats, bleach products become old-fashioned to consumers. However, old and cash-strapped consumers ensured stable but low demand for bleach, since the products can be used for many household cleaning purposes, especially as disinfectants. Therefore retail volume sales of bleach increased by 1% in 2015 and the category registered...

Euromonitor International's Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Competitive Landscape
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Unilever Magyarország Kft: Key Facts
Summary 2 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Rising Incomes Drive Value Sales Growth
Leading Manufacturers Struggle With Cheap Copy Products
Multinationals Continue To Dominate Home Care
Hypermarkets Weaken, Drugstores Strengthen in Distribution
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Strengthen Consumer Demand for Home Care
Premium Quality Gains
Growth of Private Label Stalls
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 4 Research Sources

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