Bleach in Ukraine

 Published On: Jan, 2016 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
Bleach is becoming less and less popular among the younger generation who are eager to consume special single purpose home care products instead of multifunctional bleach. Most consumers of bleach are people aged 45 years and older, with an increasing share of people aged 60+. There is no promotion of bleach, and as a result the younger population do not even know when they could use this product.

Euromonitor International's Bleach in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Competitive Landscape
Category Data
Summary 1 Bleach by Type: % Value Analysis 2010-2015
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Procter & Gamble Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 2 Procter & Gamble Ukraine TOV: Key Facts
Competitive Positioning
Summary 3 Procter & Gamble Ukraine TOV: Competitive Position 2014
Vinnitsapobutkhim Prat in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 4 Vinnitsapobutkhim PrAT: Key Facts
Summary 5 Vinnitsapobutkhim PrAT: Operational Indicators
Competitive Positioning
Summary 6 Vinnitsapobutkhim PrAT: Competitive Position 2015
Executive Summary
Average Unit Price Increase Results in Positive Value Growth in 2015
Purchasing Power Decline Causes Consumers To Trade Down
Domestic Producers Gain Share
Chained Store-based Retailers Become More Important
Average Unit Price Decline Will Result in the Value Decline of Home Care
Key Trends and Developments
Private Label Becomes More Important
Consumers Appreciate Convenient Home Care Products
Economic Instability Causes Consumers To Cut Back on Unnecessary Products
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 7 Research Sources

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