Air Care in Denmark

 Published On: Jan, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
Fragrance is actively used by manufacturers to add a premium to price points within air care. Different fragrances appeal to consumers and can set a particular mood in their homes. This mood can be seasonal in nature but also includes scents viewed as heightening a sense of comfort and relaxation. A noteworthy development more specific to 2016 was the launch of multi-layered fragrances as witnessed by Air Wick Life Scents Mystical Garden. The product claims to contain three layers of summer scen

Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN DENMARK

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 2 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 3 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
Executive Summary
Home Care in Denmark Records Stable Value Growth
Removing the Chore From Cleaning
Multinationals Dominate
Grocery Retailers Is Dominant Distribution Channel
Low Value Growth Predicted for Home Care
Key Trends and Developments
Demand for Internet Retailing Is Booming
Single-person Households Dominate
Parallel Imports Make Inroads
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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