Bleach in France

 Published On: Jan, 2017 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
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Consumers continued to reduce the use of chlorine-based bleach out of concern about health, safety and environmental risks. Recent scientific research pointing out potential respiratory and otorhinolaryngology risks for children also reinforced the fear about household use of bleach; there was also a greater return to softer/ecological products such as white vinegar, black soap and sodium bicarbonate. Overall, bleach volume and value declined by 2% and 1% respectively.

Bleach in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Henkel France SA: Key Facts
Summary 2 Henkel France SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel France SA: Competitive Position 2016
Executive Summary
Home Care Value Remains Stable in 2016
Trade-off Between Innovation and Promotion Hots Up
Unilever and Henkel Battle for Overall Leadership in Gbo Terms
M-commerce and Home Delivery Add Momentum To Internet Retailing
Challenging Times Ahead for Home Care
Key Trends and Developments
Tightening Norms and Legislation Favour Green Alternatives in Smaller Categories
M-commerce and Home Delivery Bolster Internet Retailing
New Concentration/compaction Guidelines Ahead
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 4 Research Sources

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