Dishwashing in Denmark

 Published On: Jan, 2016 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
As in many home care categories, sales in dishwashing are mainly being driven by the current sustainability and allergy-friendly trends. Many new launches over the review period carried the Blue Ribbon (Den Blå Krans) and/or Swan labels. Consumers are actively demanding such products as an increasing number of them are concerned about the health and environmental effects of home care products in general and dishwashing products in particular.

Euromonitor International's Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN DENMARK

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2015
Colgate-Palmolive A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive A/S: Key Facts
Summary 5 Colgate-Palmolive A/S: Operational Indicators
Competitive Positioning
Summary 6 Colgate-Palmolive A/S: Competitive Position 2015
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 7 Matas A/S: Key Facts
Summary 8 Matas A/S: Operational Indicators
Internet Strategy
Summary 9 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 10 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 11 Matas A/S: Competitive Position 2015
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 12 Unilever Danmark A/S: Key Facts
Summary 13 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 14 Unilever Danmark A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 15 Research Sources

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