Laundry Care in Sweden

 Published On: Jan, 2016 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
It is becoming all the more difficult for consumers to distinguish between and evaluate the merits of new innovations as laundry packaging is constantly claiming new and improved formulations. Based on storecheck observations, innovation within laundry care continues to focus on improved effectiveness and new and/or milder scents. For example, the packaging of the Via laundry detergent range states that its latest formulation is its “best washing power – even in short washing cycles”.

Euromonitor International's Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN SWEDEN

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Summary 2 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 3 Cederroth AB: Competitive Position 2015
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive AB: Key Facts
Summary 5 Colgate-Palmolive AB: Operational Indicators
Competitive Positioning
Summary 6 Colgate-Palmolive AB: Competitive Position 2015
Procter & Gamble Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Sverige AB: Key Facts
Summary 8 Procter & Gamble Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 Procter & Gamble Sverige AB: Competitive Position 2015
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser (Sweden): Competitive Position 2015
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 12 Unilever Sverige AB: Key Facts
Summary 13 Unilever Sverige AB: Operational Indicators
Competitive Positioning
Summary 14 Unilever Sverige AB: Competitive Position 2015
Executive Summary
Home Care Registers Positive Value Growth in 2015
Manufacturers Seek To Make Household Tasks Less of A Chore
Multinationals To the Fore
Grocery Retailers Dominate Distribution
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Laundry Duties A Source of Irritation
Removing the Chore From Cleaning
Collaborations With Consumer Appliance Manufacturers
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 15 Research Sources

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