Laundry Care in Sweden

 Published On: Jun, 2017 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
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Laundry care registered current value growth of 2% in 2016, slightly ahead of the CAGR for 2011-2016 as a whole, as consumers shifted to higher-value formats. Growth was driven by the ongoing emergence of liquid tablet detergents and expansion of concentrated liquid detergents, as busy consumers opted for convenience of use, as well as perceived environmental and cleaning benefits.

Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN SWEDEN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Laundry Care by Category: Value 2011-2016
Table 2 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 3 Sales of Laundry Aids by Category: Value 2011-2016
Table 4 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 5 Sales of Laundry Detergents by Category: Value 2011-2016
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 8 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 9 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 13 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Competitive Positioning
Summary 2 Cederroth AB: Competitive Position 2016
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 3 Colgate-Palmolive AB: Key Facts
Competitive Positioning
Summary 4 Colgate-Palmolive AB: Competitive Position 2016
Procter & Gamble Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Sverige AB: Key Facts
Competitive Positioning
Summary 6 Procter 7 Gamble Sverige AB: Competitive Position 2016
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser (Sweden): Competitive Position 2016
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 9 Unilever Sverige AB: Key Facts
Competitive Positioning
Summary 10 Unilever Sverige AB: Competitive Position 2016
Executive Summary
Accelerated Growth in 2016
Eco-consciousness Exerting Growing Influence
Multinationals Continue To Dominate
Modern Grocery Dominates, But Internet Retailing's Emergence Continues
Stronger Growth Forecast
Key Trends and Developments
Consumers Looking for Convenience
Private Labels Benefiting From Brand-orientated Approach
Growing Green Influence
Market Indicators
Table 15 Households 2011-2016
Market Data
Table 16 Sales of Home Care by Category: Value 2011-2016
Table 17 Sales of Home Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Home Care: % Value 2012-2016
Table 19 LBN Brand Shares of Home Care: % Value 2013-2016
Table 20 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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