Air Care in Bulgaria

 Published On: Jan, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
In 2016, Bulgarian consumers continued to increase their focus on maintaining the ambience of their homes. As a result, sales of air care products continued to increase, with demand for pleasant and unobtrusive aromas rising at the expense of less fashionable products such as spray and other air care products. On the other hand, consumers are switching to products that not only ensure a pleasant scent but are also attractive and look good in the home.

Euromonitor International's Air Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN BULGARIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Procter & Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Bulgaria EOOD: Key Facts
Summary 2 Procter & Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Bulgaria EOOD: Competitive Position 2016
Executive Summary
Growth Driven by Innovation
Increasing Demand for Specialised Products
Investment in Advertising Boosting Sales
Modern Grocery Retailers Remains Key Distribution Channel
Optimistic Outlook for Home Care
Key Trends and Developments
Convenience and Price Remain Key Purchasing Decision Factors
Companies Focusing on Differentiating Themselves From Competitors
Private Label Drives Growth of Modern Grocery Retailers
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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