Homeshopping in Hungary

 Published On: Jan, 2016 |    No of Pages: 39 |  Published By: Euromonitor | Format: PDF
Customers continue to be bombarded with hundreds of offers to order via mail, or cold calls, but the channel of homeshopping continues to decline as transactions migrate to online platforms. Leading homeshopping companies tend to prefer the online platform for leads and closing the deals as distribution is faster, cheaper, more flexible, and often preferred by consumers as well.

Euromonitor International's Homeshopping in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOMESHOPPING IN HUNGARY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Homeshopping by Category: Value 2010-2015
Table 2 Homeshopping by Category: % Value Growth 2010-2015
Table 3 Homeshopping GBO Company Shares: % Value 2011-2015
Table 4 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 5 Homeshopping Forecasts by Category: Value 2015-2020
Table 6 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Tarsago Magyarország Kft in Retailing (hungary)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Tarsago Magyarország Kft: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 2 Tarsago Magyarország Kft: Competitive Position 2015
Executive Summary
Retailing Grows As Consumer Sentiment Improves, But Retailers Remains Under Pressure
Regulating Opening Hours Reshapes Shopping Habits
Appliances and Electronics, and Apparel Drive Retail Growth
Changing Regulation Favours Neighbourhood Retailers
Internet Retailing To Gain Ground Across All Product Categories
Key Trends and Developments
Consumers Start Spending As Their Daily Financial Burdens Lower in the Mid-term
Regulations of Store-based Retailing and Large International Chains Toughen
Shopping Is A Multichannel Exercise - Consumers Browse Between Aisles and Websites Before Committing To Purchase
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 20 Retailing GBO Company Shares: % Value 2011-2015
Table 21 Retailing GBN Brand Shares: % Value 2012-2015
Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 4 Research Sources

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