Internet Retailing in Hungary

 Published On: Jan, 2017 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF
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Internet retailing is growing as an attractive channel that no businesses want to miss on. As a result, store-based retailers put even more emphasis on the channel, with more-intensive marketing campaigns to migrate their customers to this channel. Such efforts paid off, as a growing proportion of sales were generated by online platforms for store-based retailers. Shopping through mobile devices increased at a particularly high rate in 2016, as smartphone and mobile internet penetration were

Internet Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

INTERNET RETAILING IN HUNGARY

Headlines
Trends
Online Grocery Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2011-2016
Table 2 Internet Retailing by Category: % Value Growth 2011-2016
Table 3 Internet Retailing GBO Company Shares: % Value 2012-2016
Table 4 Internet Retailing GBN Brand Shares: % Value 2013-2016
Table 5 Internet Retailing Forecasts by Category: Value 2016-2021
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Libri-bookline Nyrt in Retailing (hungary)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Libri-Bookline Nyrt: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 2 Libri-Bookline Nyrt: Competitive Position 2016
Tesco-globál Áruházak Zrt in Retailing (hungary)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Tesco-Globál Áruházak Zrt: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 4 Tesco-Globál Áruházak Zrt: Private Label Portfolio
Competitive Positioning
Summary 5 Tesco-Globál Áruházak Zrt: Competitive Position 2016
Executive Summary
Retail Sales Again Record Solid Growth in 2016
Law Allows Sunday Store Opening Again
Non-grocery Outperforms Grocery Sales
Retail Sales Concentrate Within the Top Retailing Chains, Leaving Smaller Independent Outlets Under Pressure
Upbeat Mood Set for the Forecast Period
Key Trends and Developments
Positive Economic Sentiment Supports Growth of Retail Sales
Reinstallation of Sunday Store Opening and Increasing Labour Costs Challenge Retailing
Internet Retailers Launch Black Friday As A New Sales Period With Huge Discounts Before Christmas, the Peak Shopping Season
Operating Environment
Informal Retailing
Opening Hours
Summary 6 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Summary 7 Cash and Carry Sales: Value 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 9 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 10 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 13 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 20 Retailing GBO Company Shares: % Value 2012-2016
Table 21 Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 23 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Other Terminology:
Sources
Summary 8 Research Sources

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