Traditional Toys and Games in Malaysia

 Published On: Oct, 2015 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Traditional toys and games registered current retail value growth of 5% in 2014. The reduction in petrol prices and the ongoing government subsidy contributed to growth in toys and games as levels of disposable income increased.

Euromonitor International's Traditional Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TRADITIONAL TOYS AND GAMES IN MALAYSIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 3 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Hasbro Toys (m) Sdn Bhd in Toys and Games (malaysia)
Strategic Direction and Background
Key Facts
Summary 1 Hasbro Toys (M) Sdn Bhd: Key Facts
Summary 2 Hasbro Toys (M) Sdn Bhd
Competitive Positioning
Summary 3 Hasbro Toys (M) Sdn Bhd: Competitive Position 2014
Lego Ooo in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 4 LEGO OOO: Key Facts
Summary 5 LEGO OOO
Competitive Positioning
Mattel Inc in Toys and Games (malaysia)
Strategic Direction and Background
Key Facts
Summary 6 Mattel Malaysia Sdn Bhd: Key Facts
Summary 7 Mattel Inc
Competitive Positioning
Summary 8 Mattel Inc: Competitive Position 2014
Executive Summary
Moderate Positive Growth in 2014
Rising Demand for Licensed Toys in Malaysia
International Players Remain Dominant
Store-based Remains the One-stop Distribution Channel
Gst Implementation in Malaysia
Key Trends and Developments
Cloud of Uncertainty
Alternative Sources Available
Riding on the Super Heroes Wave
Market Data
Table 9 Sales of Toys and Games by Category: Value 2009-2014
Table 10 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 13 Distribution of Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources

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