Wm. Wrigley Jr. Company: Consumer Packaged Goods - Company Profile & SWOT Analysis

 Published On: Dec, 2015 |    No of Pages: 20 |  Published By: Canadean | Format: PDF
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Summary

"Wm. Wrigley Jr. Company: Consumer Packaged Goods - Company Profile & SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, recent developments, key employees as well as company locations and subsidiaries.

Key Findings

This report is a crucial resource for industry executives and anyone looking to access key information about "Wm. Wrigley Jr. Company"

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Synopsis

Wm. Wrigley Jr. Company (Wrigley) produces and sells confectionery products globally. The company's product portfolio includes gum, mints, hard and chewy candies, and lollipops. Wrigley's products are marketed under various brands including Extra, Orbit, Doublemint, 5, Skittles, Starburst, Altoids and Life Savers. The company's products are usually sold across retail locations and through online sales. Wrigley operates and distributes its products in various countries such as Australia, China, Malaysia, Japan, the UAE, Israel, France, Poland, India, the UK, Canada, the Netherlands and Norway. Wrigley is a subsidiary of Mars, Incorporated, a global manufacturer of confectionery, pet food, and other food products, and is headquartered in Chicago, Illinois, the US.

• This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.

• The SWOT analysis identifies the company’s strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing.

• The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.

Reasons To Buy

• Enhance your understanding of the company and its position within the industry.

• Gain insight into the marketplace, including impacting factors and future challenges.

• Boost your business/sales activities by utilising competitor breakdown.

• Use the data to formulate your strategic planning, marketing, and competitor intelligence functions.

Key Highlights

Wm. Wrigley Jr. Company (Wrigley) produces and sells confectionery products globally. The company's product portfolio includes gum, mints, hard and chewy candies, and lollipops. Wrigley's products are marketed under various brands including Extra, Orbit, Doublemint, 5, Skittles, Starburst, Altoids and Life Savers. The company's products are usually sold across retail locations and through online sales. Wrigley operates and distributes its products in various countries such as Australia, China, Malaysia, Japan, the UAE, Israel, France, Poland, India, the UK, Canada, the Netherlands and Norway. Wrigley is a subsidiary of Mars, Incorporated, a global manufacturer of confectionery, pet food, and other food products, and is headquartered in Chicago, Illinois, the US.

Table of Contents

1 Wm. Wrigley Jr. Company
2 Wm. Wrigley Jr. Company - Key Employees
3 Wm. Wrigley Jr. Company - Major Products and Services
4 Wm. Wrigley Jr. Company - History
5 Wm. Wrigley Jr. Company - Locations and Subsidiaries
5.1 Wm. Wrigley Jr. Company - Head Office
5.2 Wm. Wrigley Jr. Company - Other Locations and Subsidiaries
6 Wm. Wrigley Jr. Company - Business Analysis
6.1 Wm. Wrigley Jr. Company - Company Overview
6.2 Wm. Wrigley Jr. Company - Business Description
7 Wm. Wrigley Jr. Company - SWOT Analysis
7.1 Wm. Wrigley Jr. Company - SWOT Analysis - Overview
7.2 Wm. Wrigley Jr. Company - Strengths
7.2.1 Strength - Strong Brand Equity
7.2.2 Strength - Wide Geographical Presence
7.2.3 Strength - Strong Innovation Capabilities
7.3 Wm. Wrigley Jr. Company - Weaknesses
7.3.1 Weaknesses - Lawsuits
7.4 Wm. Wrigley Jr. Company - Opportunities
7.4.1 Opportunities - Growing Confectionery Market in Emerging Markets
7.4.2 Opportunities - Increase in Consumer Spending in the US
7.4.3 Opportunities - Increase in Global Food Consumption
7.5 Wm. Wrigley Jr. Company - Threats
7.5.1 Threats - Intense Competition
7.5.2 Threats - Stringent Regulations
7.5.3 Threats - Rising Labor Wages in the US
8 Wm. Wrigley Jr. Company - Recent Developments
9 Appendix
9.1 Methodology
9.2 Disclaimer

List of Tables

Table 1: Wm. Wrigley Jr. Company - Key Employees
Table 2: Wm. Wrigley Jr. Company - Major Products and Services
Table 3: Wm. Wrigley Jr. Company - History
Table 4: Wm. Wrigley Jr. Company - Subsidiaries
Table 5: Wm. Wrigley Jr. Company - Locations

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