Refrigeration Appliances in Russia

 Published On: Jan, 2016 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF
The recession in the region led to declining consumer purchasing power in Russia. Consumer appliances prices rose drastically as a result of the devaluation of the rouble. Growing prices led to changes in consumer behaviour in the country. As a result of the 34% average unit price growth, most Russians could not afford to buy new refrigeration appliances. Consumers were in “standby” mode in 2015, afraid to spend money due to uncertainty in the region. All of this led to a sharp decline in...

Euromonitor International's Refrigeration Appliances in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

REFRIGERATION APPLIANCES IN RUSSIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 2 Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
Table 5 Sales of Freezers by Format: % Volume 2010-2015
Table 6 Sales of Freezers by Volume Capacity: % Volume 2010-2015
Table 7 Sales of Fridge Freezers by Format: % Volume 2010-2015
Table 8 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
Table 9 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
Table 10 Sales of Fridges by Format: % Volume 2010-2015
Table 11 Sales of Fridges by Volume Capacity: % Volume 2010-2015
Table 12 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
Table 13 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
Table 14 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
Table 15 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
Table 16 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
Table 17 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Birusa Oao in Consumer Appliances (russia)
Strategic Direction
Key Facts
Summary 1 Birusa OAO: Key Facts
Summary 2 Birusa OAO: Operational Indicators
Production
Summary 3 Birusa OAO: Production Statistics 2013-2015
Competitive Positioning
Summary 4 Birusa OAO: Competitive Position 2015
Pozis - Proizvodstvennoe Obedinenie Zavod Imeni Sergo in Consumer Appliances (russia)
Strategic Direction
Key Facts
Summary 5 POZIS - Proizvodstvennoe Obedinenie Zavod imeni Sergo: Key Facts
Production
Summary 6 POZIS - Proizvodstvennoe Obedinenie Zavod imeni Sergo: Production Statistics 2013-2015
Competitive Positioning
Summary 7 POZIS - Proizvodstvennoe Obedinenie Zavod imeni Sergo: Competitive Position 2015
Executive Summary
Worsening Economic Situation Leads To A Sharp Decline in Volume Sales
Fear of Rouble Crash Creates A Shopping Spree Followed by Reduced Consumer Activity
Rouble Devaluation Seriously Affects All Players
Retailers Switch To Multi-channel Format
the First Signs of Recovery Expected in 2017
Key Trends and Developments
Business Is Against Government Initiative To Apply Waste Fee in 2015
Multi-channel Retailing Strategies Are Effective Even During the Recession in Russia
Consumers in "standby" Mode in 2015
Saturation Leads To New Technology and Authentic Design
Market Indicators
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 23 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 24 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 25 Sales of Consumer Appliances by Category: Value 2010-2015
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 32 Sales of Small Appliances by Category: Volume 2010-2015
Table 33 Sales of Small Appliances by Category: Value 2010-2015
Table 34 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 35 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 36 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 37 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 38 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 39 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 40 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 41 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 50 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 51 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources

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