Dishwashing in Macedonia

 Published On: Jan, 2016 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
In 2015 dishwashing achieved value sales growth of 2% in 2015 to reach MKD442 million. Modest 2% growth of the largest dishwashing category - hand dishwashing - is responsible for the mild growth of dishwashing, despite the more significant growth of automatic dishwashing ranges, particularly automatic dishwashing tablets. The current unit price of dishwashing products increased by 1% on average in 2015, the second most influential factor for the mild value growth of dishwashing in 2015.

Euromonitor International's Dishwashing in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN MACEDONIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Saponia Dd in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 1 Saponia dd: Key Facts
Summary 2 Saponia dd (Saponia Komerc dooel only): Operational Indicators
Competitive Positioning
Summary 3 Saponia dd: Competitive Position 2015
Executive Summary
Moderate Growth of Home Care in 2015
New Product Launches Help To Build Greater Consumer Loyalty in Home Care
Internationals and Multinationals Dominate Home Care in Macedonia
Modern Grocers Led by Supermarkets Dominate Home Care Distribution
Home Care Set To Slow Down, But Will Continue To Grow Stably
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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