Bleach in Greece

 Published On: Jan, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
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Maturity and a lack of investment and innovation hinder growth of bleach. Penetration is very high in Greece and for most households in Greece bleach has commodity status, regarded as synonymous with hygiene. With its very low selling price, sales of bleach benefited from the economic downturn, taking sales share from toilet liquids, bathroom cleaners and household disinfectants.

Bleach in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN GREECE

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Summary 1 Bleach Usage: % of Volume Sales 2011-2016
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators
Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2016
Eurochartiki SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 5 Eurochartiki SA: Key Facts
Summary 6 Eurochartiki Sa: Operational Indicators
Production
Private Label
Summary 7 Eurochartiki SA: Private Label Portfolio
Procter & Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble Hellas SA: Key Facts
Summary 9 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 10 Procter & Gamble Hellas SA: Competitive Position 2016
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 11 Unilever Hellas SA: Key Facts
Summary 12 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 13 Unilever Hellas SA: Competitive Position 2016
Executive Summary
Home Care Sales Decline in 2016
the Ongoing Recession Results in Declines in Home Care Expenditure
Multinational Players Lead Sales of Home Care
Sales Via Hypermarkets Decline Sharply in Line With Carrefour's Bankruptcy
the Forecast Remains Gloomy
Key Trends and Developments
Promotional Activities Hinder Value Growth
Spending on Home Care Products Declines Amid Ongoing Recession
Changes in the Retailing Environment Influence Channel Distribution of Home Care
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources

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