Writing Instruments in the Netherlands

 Published On: Jun, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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Current value sales of writing instruments remained stagnant in 2017, with sales trends of negatively influenced by the general shift towards the use of consumer electronics devices as means of communication, with a consequent decline in demand for traditional pens and paper. The category struggled to generate new interest throughout the review period, registering a slightly better performance in 2017, however, as manufacturers focused on generating stronger interest in their products by promoti...

Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN THE NETHERLANDS

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Fashion and Segmentation Fuel Positive Growth in Demand During 2017
Affordable Luxury Products Become the Emphasis of Promotion
Established Manufacturers Invest in Reinforcing Their Positions Amidst Fragmentation
Internet Retailing Records Growth, Fuelled by the Dutch Habit of Comparing Prices
Personal Accessories Set To Become Essential Fashion Complements
Key Trends and Developments
Sustained Trend Towards Non-store Retailing Has An Impact on Distribution Channels
Fashion and Style Influence the Choice of Products Offered in Bags and Watches
Creating New Consumption Trends and Opportunities in Categories Under Threat.
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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