Toys and Games in Taiwan

 Published On: Jun, 2017 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
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Retail value sales of toys and games posted slower growth in 2016, compared with 2015, although most subcategories performed positively. The key reasons for the slowdown were a bleak economic outlook, weaker purchasing power and a slower increase in the consumer base and gradual saturation of the industry. Construction remained the best performer in traditional toys and games owing to Bandai (Taiwan) with the Gundam brand and Lego, which launched more series and marketing campaigns through vario...

Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
TOYS AND GAMES IN TAIWAN

Executive Summary
Toys and Games Sees Slower Retail Value Growth in 2016
Deeper Media Penetration Via Diversified Marketing Boosts Sales
Toys and Games Remains Fragmented With Little Space for Local Players
Internet Retailing Adds Dynamism To the Distribution of Toys and Games
Slower Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Licensing Remains A Significant Sales Generator in Toys and Games
Internet Retailing Continues To See Dynamic Growth
Market Data
Table 1 Sales of Toys and Games by Category: Value 2011-2016
Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Soft-world International Corp in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 2 Soft-World International Corp: Key Facts
Summary 3 Soft-World International Corp: Operational Indicators
Competitive Positioning
Toys "r" US Taiwan Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 4 Toys "R" Us Taiwan Ltd: Key Facts
Summary 5 Toys "R" Us Taiwan Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Toys "R" Us Taiwan Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Toys "R" Us Taiwan Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2011-2016
Table 21 Sales of Video Games by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Video Games: % Value 2012-2016
Table 23 LBN Brand Shares of Video Games: % Value 2013-2016
Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 28 Distribution of Video Games by Format: % Value 2011-2016
Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 30 Distribution of Video Games Software by Format: % Value 2011-2016
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 33 Forecast Sales of Video Games by Category: Value 2016-2021
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
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