Toys and Games in Taiwan

 Published On: Oct, 2015 |    No of Pages: 34 |  Published By: Euromonitor | Format: PDF
As the economy recovers, more consumers are willing to purchase premium quality toys for their children. Retailers also expand their outlets and invest in marketing campaigns to encourage sales. For video games, multiplatform video games attract consumers who want a high-quality and convenient gaming experience. Therefore, toys and games recorded a positive value growth in 2014.

Euromonitor International's Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN TAIWAN

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Records Positive Value Growth
Competitive and Fragmented Environment Leads To More Innovation and Promotion
International Players Threaten Domestic Manufacturers
Store-based Channels Face A Challenge From the Growth of Internet Retailing
High Mobile Device Penetration Rate and 4g Internet Services Expected To Drive Sales
Key Trends and Developments
Ongoing Cross-industry Cooperation To Drive Value Sales and Promote Brand Image
Mobile Devices and 4g Internet Service Enhance People's Dependence on Video Games
Licensed Toys and Games Become A Key Trend To Boost Sales
Market Data
Table 1 Sales of Toys and Games by Category: Value 2009-2014
Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Hasbro Hong Kong Ltd Taiwan Branch in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 2 Hasbro Hong Kong Ltd Taiwan Branch: Key Facts
Competitive Positioning
Summary 3 Hasbro Hong Kong Ltd Taiwan Branch: Competitive Position 2014
Soft-world International Corp in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 4 Soft-World International Corp: Key Facts
Summary 5 Soft-World International Corp: Operational Indicators
Competitive Positioning
Summary 6 Soft-World International Corp: Competitive Position 2014
Toys "r" US Taiwan Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 7 Toys "R" Us Taiwan Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Summary 8 Toys "R" Us Taiwan Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Toys "R" Us Taiwan Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2009-2014
Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 19 NBO Company Shares of Video Games: % Value 2010-2014
Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 27 Distribution of Video Games by Format: % Value 2009-2014
Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

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