Traditional Toys and Games in Hong Kong, China

 Published On: Oct, 2015 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
Traditional toys and games registered slightly slower current value growth in 2014 than in 2013. This was attributable to there being were fewer blockbuster films in 2014 than in 2013, although toys from films such as Frozen and Transformers 4 produced solid growth for categories that included action figures and accessories and dolls and accessories.

Euromonitor International's Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 3 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Toys"r"us (hk) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Toys"R"Us (HK) Ltd: Key Facts
Summary 2 Toys"R"Us (HK) Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys"R"Us (HK) Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys"R"Us (HK) Ltd: Competitive Position 2014
Executive Summary
Video Games Outgrows Traditional Toys and Games in 2014
Licensed Toys Grow in Importance in 2014
International Companies Dominate in 2014
Traditional Toys and Games Stores Lead
Video Games Is Expected To Outperform Traditional Toys and Games Over the Forecast Period
Key Trends and Developments
Licensed Toys Grow in Importance
Shifts in Demographics Change the Balance of Toys and Games
Higher Rate of Female Employment Results in Higher Demand for Toy and Games
Market Data
Table 9 Sales of Toys and Games by Category: Value 2009-2014
Table 10 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 13 Distribution of Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources

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