Toys and Games in Italy

 Published On: Aug, 2016 |    No of Pages: 46 |  Published By: Euromonitor | Format: PDF
Toys and games performed well in Italy in 2015, with video games outperforming traditional toys and games due to the larger target audience for these products across several different age groups. Action figures and accessories and construction recorded the highest growth rates of traditional toys categories. Sales of action figures and accessories were boosted by the popularity of successful feature films such as Avengers, whilst growth in construction was driven by Lego, which is a long-time fa...

Euromonitor International's Toys and Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
TOYS AND GAMES IN ITALY

LIST OF CONTENTS AND TABLES
Executive Summary
Good Performance of the Whole Market
Partial Economic Recovery, Successful New Films and Mobile Gaming Boost Growth
Innovation Drives Sales
Internet Retailing Is Growing
Interaction With Digital Devices and Virtual Reality Set To Be Key Future Trends
Key Trends and Developments
Sales of Traditional Toys and Games Negatively Affected by Declining Birth Rates
Internet Retailing and Mobile Retailing Continue To Gain Share in Toys and Games Distribution
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Holding Dei Giochi SpA in Toys and Games (italy)
Strategic Direction
Key Facts
Summary 2 Holding Dei Giochi SpA: Key Facts
Summary 3 Holding Dei Giochi SpA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Holding dei Giochi S.p.A: Competitive Position 2015
Lego SpA in Toys and Games (italy)
Strategic Direction
Key Facts
Summary 5 LEGO SpA: Key Facts
Competitive Positioning
Summary 6 LEGO SpA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
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