Retailing in Iran

 Published On: Mar, 2016 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF

The Iranian economy continued to be isolated from international markets in 2015 and investment in the retailing industry remained low with only limited investment activity by multinational retailers. Consequently, independent wholesale stores continue to make up the largest proportion of the retailing landscape in Iran. That said, during 2015, it was agreed that sanctions would be lifted in January 2016, and as a result there has been an increase in investment and plans for investment by...

Retailing in Iran report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Iran's Retailing Structure Remains Very Traditional
Major Improvements in the Relationship Between Iran and the West Started To Positively Impact the Iranian Retailing Industry
Grocery Retailing Continues To Have Huge Potential
Huge Number of Outlets Means Considerable Fragmentation in the Iranian Market
Performance Over Forecast Period Totally Dependent on Consumer Purchasing Power
Key Trends and Developments
Economic Outlook: Lifting of Sanctions Will Benefit the Economy in Short Term But It Will Not Be the Only Important Factor
Digikala.com Is Becoming An Iranian Version of Amazon
Traditional Distribution Network Ensures Relatively High Number of Outlets
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash-and-carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-Based Retailing by Channel: Value 2010-2015
Table 4 Store-Based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Retailing GBO Company Shares: % Value 2011-2015
Table 8 Retailing GBN Brand Shares: % Value 2012-2015
Table 9 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 10 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 11 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 14 Forecast Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 15 Forecast Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources
Majid Al Futtaim Hypermarkets Llc in Retailing (iran)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Mjaid Al Futtaim Hypermarkets LLC: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Majid Al Futtaim Hypermarkets LLC: Hyperstar, Hypermarket in Tehran
Competitive Positioning
Summary 4 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2015
Refah Chain Stores Co in Retailing (iran)
Strategic Direction
Company Background
Digital Strategy
Summary 5 Refah Chain Stores Co: Share of Sales Generated by Internet Retailing 2013-2015
Chart 2 Refah Chain Stores Co: Refah, Hypermarket in Mashhad
Competitive Positioning
Summary 6 Refah Chain Stores Co: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 3 Modern Grocery Retailers: Hyperstar, Hypermarket in Tehran
Chart 4 Modern Grocery Retailers: Shahrvand, Hypermarket in Tehran
Chart 5 Modern Grocery Retailers: Yas, Hypermarket in Tehran
Chart 6 Traditional Grocery Retailers: Hamid, Independent Small Grocer in Mashhad
Chart 7 Traditional Grocery Retailers: Panjrah, Kiosk in Mashhad
Chart 8 Traditional Grocery Retailers: Tak, Food/Drink/Tobacco Specialist in Mashhad
Channel Data
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 19 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 20 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 23 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 24 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 25 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 26 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Prospects
Channel Formats
Chart 9 Non-Grocery Specialists: Chidaniha, Homewares and Home Furnishing Store in Mashhad
Chart 10 Non-Grocery Specialists: Eucerin, Beauty Specialist Retailer in Mashhad
Chart 11 Non-Grocery Specialists: Pastor, Other Healthcare Specialist Retailer in Mashhad
Chart 12 Non-Grocery Specialists: Salar, Sports Goods Store in Mashhad
Chart 13 Non-Grocery Specialists: Vaida, Pet Shop and Superstore in Mashhad
Chart 14 Non-Grocery Specialists: Zaker, Jewellery and Watch Specialist Retailer in Mashhad
Channel Data
Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 33 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 34 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 37 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 38 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 46 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 47 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 48 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 49 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 50 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020

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