Sun Art Retail Group Ltd in Retailing (China)

 Published On: Jan, 2016 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
To improve its competitive position in Chinaís growing retail market, Sun Art will maintain its strong expansion in low-tier cities, whilst it will open a number of smaller stores with a sales area of 3,000-5,000 sq m to address customersí needs in core downtown areas of major cities. Sun Art will continue to provide quality products at competitive prices, and will achieve optimal efficiency with streamlined operations. In addition, Sun Art will scale up its investment in its e-commerce...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Sun Art Retail Group Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Sun Art Retail Group Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Sun Art Retail Group Ltd: Competitive Position 2015

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