Consumer Appliances in Thailand

 Published On: Dec, 2017 |    No of Pages: 105 |  Published By: Euromonitor | Format: PDF
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Consumer appliances recorded both volume and value growth in 2017 thanks to strong domestic consumption. Real GDP growth remained similar to the previous year; unemployment remained low but inflation was up slightly compared with 2016. Domestic consumption remained on a positive track together with increasing numbers of new condominiums, particularly in Bangkok and metropolitan areas which boosted demand for consumer appliances.

Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN THAILAND

Executive Summary
Domestic Economic Growth Supports Strong Demand for Consumer Appliances
Retail Price Rises in 2017 But Volume Growth Stays Similar To 2016
No Change in Position Among Top Five Players
Store-based Retailing Retains Popularity But Internet Can Facilitate Sales
Strong Volume Growth Expected for Consumer Appliances Over the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Remains A Niche in Thailand
Awareness Is More Important for Enhanced Sales
Distribution Channels of Dishwashers Limited Largely To Key Cities
Competitive Landscape
Imported Brands Lead Sales
Players Maintain Focus on Freestanding Rather Than Built-in Dishwashers
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovative Technology and Design Is Critical To Drive Sales Within Urban Households
New Properties and Replacements Boost Sales
Freestanding and Traditional Home Laundry Appliances Remain the Most Popular
Competitive Landscape
International Players Continue To Dominate
Technological Innovation Is Key To Success
Increasing Smartphone Usage Steers Marketing Strategy Towards Mobiles
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Rapid Property Development Is the Main Driver of Volume Sales in Thailand
Induction Hobs Gain Popularity
Competitive Landscape
Electrolux Leads Large Cooking Appliances Over Review Period in Thailand
Smeg SpA Targets Premium Band
Western European Manufacturers Lead Sales Within the Category
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Convenience Food Is An Important Sales Driver
Some Clouds on the Horizon for Microwaves
Health Awareness Plays A Role in Demand for Multifunctional Microwaves
Competitive Landscape
Korean Players Still Dominate But With Declining Volume Share
Manufacturers Focus More on Online Marketing Strategies
Category Data
Table 86 Sales of Microwaves by Category: Volume 2012-2017
Table 87 Sales of Microwaves by Category: Value 2012-2017
Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Design, Usage and Energy-saving Innovation
Single and Double Doors Remain the Popular Choice
Price Is Not A Key Decision-making Factor, But Technology and Function Are
Competitive Landscape
Chinese and Japanese Players' Brands Dominate
Domestic Players Struggle To Compete
Brand Players Compete Aggressively To Launch New Products
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 103 Sales of Freezers by Format: % Volume 2012-2017
Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Cooling Fans Are Common in All Households
Middle- and Upper-income Consumers Are the Main Users of Air Conditioners
Consumers Consider Air Treatment Products As Seasonal Appliances
Competitive Landscape
Hatari Electric Remains the Leading Player Thanks To Cooling Fans
Thailand Is Still A Key Destination for Manufacturing Air Conditioners
Production Capacity Is Set To Grow
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Health Concerns Among Consumers Drive Growth of Home-made Fruit Drinks
Higher Unit Prices and Complicated Components Make Food Processors Less Popular
Competitive Landscape
Philips Electronics Maintains Lead in Food Preparation Appliances
Food Preparation Appliances Is A Fragmented Category
Players' Brands Span Whole Range From Economy To Premium
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Personal Care Appliances Remains on A Positive Trajectory in 2017
Marketing and Promotion Are Key To Future Success
Personal Care Appliances Perceived As Luxury Products Rather Than Essentials
Competitive Landscape
Thailand Has Many Small Emerging Brands
Internet Plays Important Part in Promoting Products and Generating Sales
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Pod Coffee Machines Enjoys the Fastest Volume Growth
Demand for Light Fryers Remains Minimal Due To Lower-priced Substitute Products
Competitive Landscape
Sharp Is Top Performer in Small Cooking Appliances
Small Cooking Appliances Remains Fragmented
Producers of Premium Products Increasingly Target High-income Consumers
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

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