Lotte Shopping Co Ltd in Retailing (Vietnam)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Seeing the trend for some local players to exit retailing, Lotte Shopping’s future plan will include acquiring these domestic retailers in order to utilise their networking as well as infrastructure. In addition, the growing retailer is also expected to continue promoting its Korean brand to target housewives and young urban consumers who are very attached to Korean drama and music. By 2020, it plans to operate approximately 60 department stores and hypermarkets across provinces in Vietnam.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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Strategic Direction
Company Background
Digital Strategy
Private Label
Competitive Positioning
Summary 1 Lotte Shopping Co Ltd: Competitive Position 2015

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