Hyundai Department Store Co Ltd in Retailing (South Korea)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
As there is severe competition for department stores from hypermarkets, homeshopping and internet retailing, Hyundai Department Store is trying to move upmarket by introducing luxury brands, remodelling its interiors and carrying out cultural marketing. Also, it is differentiating itself by targeting its marketing towards high-income earners and opening specialist outlets. To be competitive it is also expanding its business into internet retailing and premium outlets. It successfully opened a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HYUNDAI DEPARTMENT STORE CO LTD IN RETAILING (SOUTH KOREA)

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Hyundai Department Store Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 2 Hyundai Department Store Co Ltd: Competitive Position 2015

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