Consumer Appliances in Greece

 Published On: Dec, 2017 |    No of Pages: 117 |  Published By: Euromonitor | Format: PDF
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The Greek economy remained under significant pressure in 2017. Dramatic currency depreciation that followed the outbreak of the Greek crisis had a major negative effect on consumer incomes and – subsequently – growth in sales of consumer appliances. Such depreciation slowed down in 2017; however, the recession was far from over. High income and property taxation, reduced salaries and pensions, various austerity measures and a high unemployment rate meant that disposable incomes continued to shri...

Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN GREECE

Executive Summary
Sales of Consumer Appliances Suffer Amidst Harsh Financial Conditions
Replacement Buys Remain the Sole Drivers of Growth in Consumer Appliances
No Major Shifts in the Competitive Landscape
Online Sales Gather Pace, Especially Within Small Appliances
No Significant Recovery Anticipated Due To Lack of Substantial Growth Potential Within the Economy
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Continued Financial Instability Is An Obstacle To Growth of Dishwashers
Trend Towards Table-top Dishwashers Is Gathering Pace
Value Sales of Dishwashers Decline
Competitive Landscape
Bsh Ikiakes Siskeves Is the Leading Player in Dishwashers
Discounts Attract Consumers
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Automatic Washer Dryers Posts the Best Performance Within Home Laundry Appliances
Smog Is A Factor in Sales
Trend Favouring Cheaper Appliances Continues To Gain Ground
Competitive Landscape
Bsh Ikiakes Siskeves Remains the Leading Player
Trust in German Technology
Lg Is the Best Performing Brand in Home Laundry Appliances
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Replacement Buys Drive Sales of Large Cooking Appliances
No Major Increase in Sales Is Expected
Trend Towards Kitchen Renovations Continues To Boost Sales of Built-in Appliances
Competitive Landscape
Bsh Ikiakes Siskeves Ranks First
Decline in the Reputation of Bosch
Ideal Electronics Posts A Significant Increase in Sales
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Eating Trends Do Not Favour Microwaves
Lack of Pre-cooked Meals Affects Sales
Shift Towards Low-end Microwaves Continues
Competitive Landscape
No Major Changes in the Competitive Environment Within Microwaves
Lack of Marketing
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Growth of Refrigeration Appliances Slows Down
Ongoing Crisis Favours Cheaper Low-tier Appliances
Sales of Built-in Refrigeration Appliances Continue To Decline
Competitive Landscape
Bsh Ikiakes Siskeves Leads Refrigeration Appliances
Lg Electronics Hellas Posts the Biggest Increase in Volume Sales
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Replacement Buys Boost Split Air Conditioner Sales
More Eco-friendly R32 Refrigerant To Gradually Replace R410a
Competitive Landscape
Toyotomi Leads
Inventor and Gee Gain in Popularity
Companies Promote Energy-efficient and Connected Split Air Conditioners
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Decline As the Category of Food Preparation Appliances Reaches Maturity
Slow Juicers Registers the Best Performance
Continued Financial Downturn Favours Low-tier Food Preparation Appliances
Competitive Landscape
Izzy and Kenwood Record An Increase in Sales
Well-known Products Are Preferred
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth of Personal Care Appliances Slows Towards the End of the Review Period
New Launch Boosts Sales of Electric Toothbrush Units
Sales of Electric Facial Cleansers Pick Up
Competitive Landscape
No Major Shifts in the Competitive Environment Within Personal Care Appliances
Braun Records An Increase in Sales
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Financial Instability Poses Obstacle To Growth of Small Cooking Appliances
Healthy Eating Trend Boosts Sales of Electric Grills
Coffee-drinking Trend Creates Fertile Ground for Growth of Espresso Coffee Machines
Competitive Landscape
Competitive Environment in Small Cooking Appliances Remains Stable
Izzy Is Ranked Second
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Replacement Purchases Boost Sales of Vacuum Cleaners
Bagless Vacuum Cleaners Increase in Popularity
Robotic Vacuum Cleaners Grow From A Low Base
Competitive Landscape
Bsh Ikiakes Siskeves and Vassilias Lead Sales
Manufacturers Are Focusing on Energy Efficiency and Advanced Features
Product Development Continues
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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