Dashang Group Co Ltd in Retailing (China)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Dashang Group will actively respond to the new economic normality in China, and continue its transformation to an omni-channel retailer. The company will put effort into the development of 51tiangou.com, a mobile app which aims to improve the activeness of Dashang members, drive online traffic to stores and increase the conversion rate through the offline service. Meanwhile, the company will continue to adopt a centralised procurement model, and launch initiatives for imported products,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Dashang Group Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Dashang Group Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Dashang Group Co Ltd: Competitive Position 2015

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