Luxury Goods Retailing in Europe, 2014-2019; Market & Category Expenditure and Forecasts, Trends, and Competitive Landscape

 Published On: Nov, 2015 |    No of Pages: 93 |  Published By: Conlumino | Format: PDF
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Summary

Luxury goods retail sales in Europe generated US$116.4 billion in 2014. Many European countries are popular as tax free shopping destinations among tourists. Shoppers from other regions prefer to buy luxury products in Europe to save on huge import taxes. Chinese and Russian tourists are the biggest spenders, however, in recent years, the economic slowdown and currency devaluation coupled with government austerity measures on gift giving in China and the recession and Ruble depreciation in Russia has reduced the number of Chinese and Russian tourists and their spend in European countries resulting in slow growth.

Key Findings

• The UK will emerge as the largest market for luxury retailing by 2019, surpassing Italy and France

• Turkey is the fastest growing luxury market driven by rising disposable income, rapid urbanization, and changing demographics

• The luxury market in Russia is shattered amid recession and ruble depreciation

• Clothing remains the key category in most luxury markets across Europe, accounting for a 24.7% share in 2019, driven by the demand for new designer’s apparels from young fashion designers and international brands

• Jewelry is the fastest growing luxury category as it has an added advantage of being considered an asset amongst individuals, particularly for those affected by the recession, the upper middle class, HENRYs (high earners, not rich yet), and tourists from developing economies

• Techno-luxury in wearables and use of new in-store technologies to enhance consumer experience, are some of the new trends in luxury retailing

Synopsis

The "Luxury Goods Retailing in Europe, 2014-2019" report published by Conlumino provides a comprehensive view of the Luxury Goods retail landscape in Europe.

It includes:

• Current market sizes and forecasts to 2019 by country and category; Covers 24 countries in Europe including Turkey and 12 categories - clothing, jewelry, watches and accessories, drinks, personal care, home furniture and homewares, luggage and leather goods, footwear, communications equipment, tobacco, stationery, consumer electronics and others

• Current market data by category and country and share of luxury goods in total retail sales

• Information on fastest growing category and country and market size forecasts for each country in Europe

• Market shares of major luxury brands, mergers and acquisitions and luxury retail trends

• Analysis of LVMH brand expansion and growth strategies.

Reasons To Buy

• Get accurate and reliable luxury retail sales data of 24 countries in Europe for 2014 and forecast for 2019 to identify the largest and fastest growing market and to discover profitable markets for expansion/entry

• Explore an in-depth analysis of luxury retail sales data by categories to spot and target key categories in each country, to analyze current and future growth prospects and develop strategies for category/country you are interested in

• Learn from luxury market retail trends and define your strategies based on the need of luxury retail landscape in the region

• Make country level comparisons to effectively target new revenue streams and align your marketing strategies with the crucial trends influencing luxury spending in the region

• Understand competitive positioning based on the information on market shares, store count and latest developments for key luxury retailers in the region

• Track brand expansion and growth strategy of LVMH through a detailed case study

• Gain information on all major mergers and acquisitions of luxury brands to understand the luxury market space and acquisition strategies of competitors

Table of Contents

Executive Summary
Highlighting the key findings in the report and the region
Europe region analysis
Retail sales of luxury goods in Europe 2009, 2014, 2019
Top 10 luxury goods retail markets by country, 2014 & 2019
Top 10 fastest growing luxury goods retail markets, CAGR 2014-2019
Largest categories – total luxury retail sales, 2014 & 2019 (US$ bn)
Fastest growing markets in Europe, CAGR 2014-2019
Luxury goods share of retail sales by country, 2014 & 2019
Luxury retail sales by category in each country, 2014 & 2019
Fastest growing categories, CAGR 2014-2019
Top five fastest growing countries in each category
Top three largest and fastest growing categories per country
Luxury goods share of retail sales by category in each country, 2014 & 2019
Other key info
Market shares of major luxury goods retailers in Europe region
Description of each of the major players and their key financials
Case Study – LVMH
Snippets of key luxury trends
Major luxury groups supporting young fashion designers to expand their stores and business
Online offline integration is pivotal for luxury retailers
Luxury retailers using social media as a marketing platform
Luxury brands and technology companies are spotting the potential of collaborating
Luxury extending touch points with consumers by merging with arts, culture, leisure
Turkey continues to be fastest growing despite political unrest

List of Figures

Retail sales of luxury goods in Europe 2009, 2014, 2019 (US$ bn)
Top 10 luxury goods retail markets by country, 2014 (Market shares %)
Top 10 luxury goods retail markets by country, 2019 (Market shares %)
Top 10 luxury goods retail markets by country, 2014 (US$ bn)
Top 10 luxury goods retail markets by country, 2019 (US$ bn)
Top 10 fastest growing luxury goods retail markets, CAGR 2014-2019
Top 10 luxury goods retail markets by increase in value, 2014-2019 (US$ bn)
Top five largest categories – total luxury retail sales, 2014 (US$ bn)
Top five largest categories – total luxury retail sales, 2019 (US$ bn)
Luxury goods retail sales in the region (US$ bn), 2014 & 2019
Fastest growing markets in Europe, CAGR 2014-2019
Luxury goods share of retail sales by country, 2014
Luxury goods share of retail sales by country 2019
Largest categories – total luxury retail sales, 2014 (US$ bn)
Largest categories – total luxury retail sales, 2019 (US$ bn)
Top five largest countries by luxury retail sales in each category, 2014 & 2019
Fastest growing categories, 2014-2019 (CAGR, 2014-2019)
Top five fastest growing countries in each category
Top three largest and fastest growing categories per country
Luxury goods share of retail sales by categories, 2014
Luxury goods share of retail sales by categories, 2019
Luxury goods share of retail sales by category in each country, 2014 & 2019
Market shares of major luxury goods retailers in Europe, 2014

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