Kaufland Romania SCS in Retailing (Romania)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Kaufland Romania is expected to continue to expand in the forecast period, with a focus on cities with more than 30,000 inhabitants. There is also speculation that it will enter supermarkets, with these smaller outlets offering a greater potential for expansion. The company will continue to focus on offering the lowest-possible prices, with this focus likely to be enhanced by greater economies of scale as it continues to expand. The company has stated no plans to launch internet retailing but...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Kaufland Romania SCS: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Kaufland Romania SCS: Kaufland, Hypermarkets in Bucharest
Private Label
Summary 2 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
Summary 3 Kaufland Romania SCS: Competitive Position 2015

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