India Air Cooler Market Outlook, 2021

 Published On: Aug, 2015 |    No of Pages: 105 |  Published By: Bonafide Research | Format: PDF
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India air cooler market is growing with a CAGR of more than 11% from last four years and the market is projected to grow further due to rising mercury, increasing disposable income, growing demand in middle class people and low price of air coolers as compared to air conditioners.

Air cooler market is divided into two parts viz. residential and industrial. Residential and industrial air cooler market is growing with a CAGR of approximately 20% and 8% respectively from past four years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams.

According to “India Air Cooler Market Outlook 2021”, air cooler market is anticipated to cross a market size of INR 9000 crore by 2021. Symphony, Kenstar, Bajaj, Usha, etc. are the market leaders in the organized air cooler market. Voltas has just forayed into the industry and is expected to give fierce competition to the market leader Symphony. Window air coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. The Indian cooling market is witnessing an increase in the use of green technologies. Market vendors are increasingly adopting green technologies to create energy-efficient and eco-friendly air cooling systems. The air-cooler market in India has witnessed rapid growth in recent times thanks to the country’s strong economic performance, rising household incomes and a favourable shift in consumer perceptions towards air-coolers. High and rising temperature levels are leading to greater demand for cooling solutions. In India, especially among the mid-income groups, there is a huge demand of air coolers.
1.Executive Summary
2.India Air Cooler Market Outlook
2.1.Market Size - By Value
2.1.1.Total Air Cooler Market
2.1.1.1.Total Market
2.1.1.2.Total Organized Market
2.1.1.3.Total Unorganized Market
2.1.2.Residential Air Cooler Market
2.1.2.1.Total Residential Market
2.1.2.2.Residential Organized Market
2.1.2.3.Residential Unorganized Market
2.1.3.Industrial Air Cooler Market
2.1.3.1.Total Industrial Market
2.1.3.2.Industrial Organized Market
2.1.3.3.Industrial Unorganized Market
2.2.Market Size - By Volume
2.2.1.Total Air Cooler Market
2.2.2.Residential Air Cooler Market
2.2.3.Industrial Air Cooler Market
2.2.3.1.Total Industrial Market
2.2.3.2.Industrial Organized Market
2.2.3.3.Industrial Unorganized Market
2.3.Market Share
2.3.1.1.By Company
2.3.1.2.By Types
2.3.1.3.By Region
3.Production Procedure
4.Pricing Analysis
4.1.Residential Segment
4.1.1.Organized Players
4.1.2.Unorganized Players
4.2.Industrial Segment
4.2.1.Organized Players
4.2.2.Unorganized Players
5.India Economic Profile 2014
6.PEST Analysis
7.Trade Dynamics
7.1.Imports
7.2.Export
8.Channel Partner Analysis
9.India Air Cooler Market Trade Dynamics
9.1.Key Drivers
9.2.Key Challenges
10.Market Trends & Developments
10.1.Rising Mercury Driving Cooling Market Growth
10.2.Huge demand from Mid Income Groups
10.3.Growing Popularity of Industrial Air Coolers
10.4.Coolers with Exhaust Fans
10.5.Growing Popularity of Tower Air-Coolers
10.6.Warehousing emerges as potential market for air cooling
11.Competitive Landscape
11.1.Porters Five Forces
11.2.Company Profiles
11.2.1.Symphony Limited
11.2.2.Kenstar
11.2.3.Bajaj Electricals Ltd.
11.2.4.Usha International Limited
11.2.5.Maharaja Whiteline
11.2.6.McCoy
11.2.7.Orient Electric
11.2.8.Khaitan Electricals Limited
11.2.9.Ram Coolers
12.2.10.Crompton Greaves
12.Strategic Recommendations
13.Disclaimer

LIST OF FIGURES
Figure-1: India Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-2: India Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-3: India Organized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-4: India Organized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-5: India Unorganized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-6: India Unorganized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-7: India Residential Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-8: India Residential Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-9: India Residential Organized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-10: India Residential Organized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-11: India Residential Unorganized Air Cooler Market Size - By Value 2010 – 2014 (Crore)
Figure-12: India Residential Unorganized Air Cooler Market Size Forecast - By Value 2015F – 2021F (Crore)
Figure-13: India Industrial Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-14: India Industrial Organized Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-15: India Industrial Unorganized Air Cooler Market Size - By Value 2010 – 2021F (Crore)
Figure-16: India Total Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-17: India Residential Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-18: India Industrial Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-19: India Industrial Organized Air Cooler Market Size - By Volume 2010– 2021F (Units)
Figure-20: India Industrial Unorganized Air Cooler Market Size - By Volume 2010– 2021F (Units in Lakh)
Figure-21: India Air Cooler Market Share- By Company 2014
Figure-22: India Air Cooler Market Share Forecast- By Company 2021F
Figure-23: India Air Cooler Market Share- By Types (2014 & 2021F)
Figure-24: India Air Cooler Market Share- By Region (2014 & 2021F)
Figure-25: Average Selling Price – Residential Organized Players 2010 – 2021F (INR)
Figure-26: Average Selling Price – Residential Unorganized Players 2010 – 2021F (INR)
Figure-27: Average Selling Price – Industrial Organized Players 2010 – 2021F (INR)
Figure-28: Average Selling Price – Industrial Unorganized Players 2010 – 2021F (INR)
Figure-29: India Air Cooler Market Import – 2010-‘11 to 2014-‘15(Feb)
Figure-30: Major Import Countries Share 2014
Figure-31: India Air Cooler Market Export – 2010-‘11 to 2014-‘15(Feb) – (Lakh)
Figure-32: Major Export Countries Share 2014
Figure-33: Sales Channel followed by India Air Cooler Industry

LIST OF TABLES
Table-1: Air Cooler Models & Price List of Symphony, Kenstar and Bajaj - 2014
Table-2: India Economic Profile – 2014
Table-3: Key Facts of Symphony Limited
Table-4: Key Facts of Kenstar
Table-5: Key Facts of Bajaj Electricals Ltd.
Table-6: Key Facts of Usha International Limited
Table-7: Key Facts of Maharaja Whiteline
Table-8: Key Facts of McCoy
Table-9: Key Facts of Orient Electric
Table-10: Key Facts of Khaitan Electricals Limited
Table-11: Key Facts of Ram Coolers
Table-12: Key Facts of Crompton Greaves

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