Philip Morris Japan KK in Tobacco (Japan)

 Published On: Nov, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Having pioneered the development of heated tobacco in Japan through the launch and nationwide roll-out of iQOS, Philip Morris Japan is expected to focus on building on its early mover advantage in the category through investment in expanded production capacity, innovation and promotion.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

PHILIP MORRIS JAPAN KK IN TOBACCO (JAPAN)

Strategic Direction
Key Facts
Summary 1 Philip Morris Japan KK: Key Facts
Production
Competitive Positioning
Summary 2 Philip Morris Japan KK: Competitive Position 2016

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