Philip Morris Japan KK in Tobacco (Japan)

 Published On: Aug, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Philip Morris Japan is predicted to compete strongly in both cigarettes and vapour products over the forecast period. The company is expected to continue to invest heavily in new product development, particularly in vapour products. The company will also continue to promote its products in convenience stores through utilising attractive packaging and in-store displays. It is not expected to challenge Japan Tobacco's dominance in cigarettes but maintain a strong second position and gain further s...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars and Cigarillos, Smokeless Tobacco, Smoking Tobacco, Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Philip Morris Japan KK: Key Facts
Competitive Positioning
Summary 2 Philip Morris Japan KK: Competitive Position 2015

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