Bausch & Lomb IOM SpA in Eyewear (Italy)

 Published On: Jun, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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As a specialist manufacturer of contact lenses, Bausch & Lomb benefited significantly from the dynamism of this category in Italy over the review period. The company particularly profits from the strength of its range of daily disposable lenses and from its high quality premium positioning based on new technologies, such as Bio True One Day daily disposable lenses, launched in 2015. In addition, the company, with the objective of leveraging a cross-selling strategy, enlarged its product portfoli...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Bausch & Lomb IOM SpA: Key Facts
Summary 2 Bausch & Lomb IOM SpA: Operational Indicators
Competitive Positioning
Summary 3 Bausch & Lomb IOM SpA: Competitive Position 2016

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