Otto GmbH & Co KG - Strategic SWOT Analysis Review

 Published On: Sep, 2015 |    No of Pages: 21 |  Published By: GlobalData | Format: PDF
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Otto GmbH & Co KG - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Otto GmbH & Co KG (Otto) is a multi channel retailer and services company, which offers a wide platform for retail business in various consumer markets through e-Commerce, catalogues, and virtual stores. The product line of the company includes textiles, menswear, ladies wear, sporting goods, footwear, cosmetics and beauty products, home furnishings, kitchenware, DIY products, CDs and DVDs, consumer electronics products and related accessories. In addition, it also provides retail-related financial and logistics services including free home delivery, financial services, and travel services among others. Otto sells its merchandise through catalog, retail shops, website, and television. The company has business operations in countries across Europe, North America, South America, and Asia. Otto is headquartered in Hamburg, Germany.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Otto GmbH & Co KG - Key Facts 4
Otto GmbH & Co KG - Key Employees 5
Otto GmbH & Co KG - Key Employee Biographies 6
Otto GmbH & Co KG - Major Products and Services 7
Otto GmbH & Co KG - History 8
Otto GmbH & Co KG - Company Statement 11
Otto GmbH & Co KG - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 14
Otto GmbH & Co KG - Business Description 14
Otto GmbH & Co KG - SWOT Analysis 15
SWOT Analysis - Overview 15
Otto GmbH & Co KG - Strengths 15
Strength - Business Performance: Services Segment 15
Strength - Multichannel Retail 15
Strength - Established Presence in Domestic Market 15
Otto GmbH & Co KG - Weaknesses 16
Weakness - Business Performance: Multichannel Retail Segment 16
Otto GmbH & Co KG - Opportunities 17
Opportunity - Strategic Initiatives 17
Opportunity - Global Economic Outlook 17
Opportunity - Growth Prospects: e-Retail 17
Otto GmbH & Co KG - Threats 18
Threat - Stiff Competition 18
Threat - Changing Consumer Preferences 18
Threat - Foreign Exchange Fluctuations Risk 18
Otto GmbH & Co KG - Key Competitors 19
Otto GmbH & Co KG, Recent Deals Summary 20
Section 3 – Appendix 21
Methodology 21
About GlobalData 21
Contact Us 21
Disclaimer 21

List of Tables

Otto GmbH & Co KG, Key Facts 4
Otto GmbH & Co KG, Key Employees 5
Otto GmbH & Co KG, Key Employee Biographies 6
Otto GmbH & Co KG, Major Products and Services 7
Otto GmbH & Co KG, History 8
Otto GmbH & Co KG, Subsidiaries 12
Otto GmbH & Co KG, Key Competitors 19
Otto GmbH & Co KG, Recent Deals Summary 20

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