India Air Cooling systems Market Outlook, 2021

 Published On: Dec, 2015 |    No of Pages: 145 |  Published By: Bonafide Research | Format: PDF
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India air cooling systems market is divided into three parts viz. air conditioning, air cooler and fan. According to “India Air Cooling Systems Market Outlook, 2021”, India’s air cooling systems market was growing with a CAGR of 9.48% over a period of five years. Growing urbanization is fuelling the construction of retail, hospitality and commercial properties and, in turn, expanding the market for air cooling systems in India. The market is mainly driven by the increasing demand of room air conditioners, branded air coolers and ceiling fans in residential areas. As a result of the growing momentum towards smart cities, it is expected that the demand for air cooling systems will continue to grow.

The India air conditioning market consists of a range of product categories such as central plant systems, VRF systems, packaged/ducted systems as well as room air conditioners. Room air conditioners account for majority of the market share, followed by central plant, duct and VRF systems. The TATA owned Voltas has taken the top slot in the air conditioning market followed by Daikin and LG. The AC business is split into multiple segments: Room air-conditioners that are sold through multi-brand retailers and dedicated dealerships; Variable Refrigerant Volume (VRV) and duct ACs, which are used in commercial spaces such as offices and restaurants; and chillers for large building projects like airports and shopping malls are institutional sales.     

North, northwest and central India contributes over one-third of AC sales in the country. In India, six major cities account for almost 80% sales of room air conditioners. Delhi is the largest market in Northern India while Hyderabad is the largest market in Southern India, followed by Chennai and Bangalore. In room air conditioning segment, the market share of window air conditioners has been witnessing a continuing decline over the last few years on account of decreasing price gap and lower energy-efficiency in comparison with split air conditioners. Consumers are buying more energy-efficient products and hence the 4-Star and 5-Star ACs are selling faster. Apart from these conventional air conditioners, inverter AC is the newest on the block and fast catching the Indian market. Manufacturers are also aggressive pushing the inverter ACs in the market.

India air cooler market is divided into two parts viz. residential and industrial. Both residential and industrial air cooler segment are growing rapidly from past few years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams. Symphony, Kenstar and Bajaj are the market leaders in the organized air cooler market. Room coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market.    Electric Fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size in value terms of the fans category is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organised sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network. Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of the fan industry in India. The fan industry is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan.

Fan market in India broadly includes four types of fan i.e. Ceiling fans, Table fans, Pedestal fans and Wall fans. In organized sector, ceiling fans dominates the market in terms of volume followed by pedestal fans, table fans and wall fans whereas the unorganized sector is heavily dominated by ceiling fans and table fans. Among the four major types of fan, pedestal fans are the most costly, followed by ceiling fans. In terms of regional sales, south India caters to the largest revenue sales, followed by west, north and east. Fan industry is usually segmented on the basis of price. There are three categories in which the organized fan market is divided viz. economy fans, regular fans and premium fans. Economy fans are those which are priced below Rs. 1800, regular fans come in the range of Rs. 1800 to Rs. 3500 whereas premium fans are priced above Rs. 3500 for a single fan. In value terms, regular fans category is the largest category in India whereas in volume terms economy fans is the largest selling category. Unorganized fan market does not contain any such category division as they do not fit into the above mentioned price brackets.

Key Segments Covered
· Air Conditioning
· Air Cooler
· Fan
1. Executive Summary
2. India Air Cooling Systems Market Outlook
2.1. Market Size By Value
2.2. Market Share
2.2.1. By Company
2.2.2. By Cooling Systems
3. India Air Conditioning Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Segment
3.2.3. By Sales Channel
3.3. India Room Air Conditioning Market Overview
4. India Air Cooler Market Outlook
4.1. Market Size By Value
4.2. Market Size By Volume
4.3. Market Share
4.3.1. By Company
4.3.2. By Type
4.3.3. By End User (Value & Volume)
4.3.4. By Region
5. India Fan Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.3.  Market Share By Region
5.4.  India Organized Fan Market
5.4.1. Market Size By Value
5.4.2. Market Size By Volume
5.4.3. Market Share
5.4.3.1. By Company
5.4.3.2. By Category (Value & Volume)
5.4.3.3. By Product Type (Value & Volume)
5.5.  India Unorganized Fan Market Overview
6. India Economic Snapshot
7. Pricing Analysis
8. PEST Analysis
9. Policy & Regulatory Landscape
10. Trade Dynamics
10.1. Import
10.2. Export
11. Channel Partner Analysis
12. India Air Cooling Systems Market Dynamics
12.1. Key Drivers
12.2. Key Challenges
13. Market Trends & Developments
13.1. Room AC segment fast catching up
13.2. Inverter Technology: The Newest on the Block
13.3. Air Conditioner manufacturers focusing on Tier II and Tier III cities
13.4. Huge demand for air coolers & energy efficient fans from mid-income groups
13.5. Warehousing emerges as potential market for air cooling biz
13.6. Growing popularity of Tower Air-Coolers
13.7. Focus on children’s fan category
13.8. Decorative & Designer ceiling fans with LED lights
14. Competitive Landscape
14.1. Porters Five Forces
14.2. Company Profiles
14.2.1. Voltas Limited
14.2.2. Samsung India Electronics Pvt. Ltd.
14.2.3. Daikin Air Conditioning India Pvt. Ltd.
14.2.4. Blue Star Limited
14.2.5. Symphony Limited
14.2.6. Kenstar
14.2.7. Crompton Greaves Ltd.
14.2.8. Usha International Ltd.
14.2.9. Orient Electric Limited
14.2.10. Havells India Limited
14.2.11. Bajaj Electricals Limited
15. Strategic Recommendations
16. Disclaimer    

LIST OF FIGURES
Figure-1: India Air Cooling Systems Market Size – By Value 2009-2014 (INR Crore)
Figure-2: India Air Cooling Systems Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-3: India Air Cooling Systems Market Share – By Cooling Systems 2014 & 2021F
Figure-4: India Air Conditioning Market Size – By Value 2009-2014 (INR Crore)
Figure-5: India Air Conditioning Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-6: India Air Conditioning Market Share – By Company 2014 & 2021F
Figure-7: India Air Conditioning Market Share – By Segment 2014 & 2021F
Figure-8: India Air Conditioning Market Share – By Sales Channel 2014 & 2021F
Figure-9: India Air Cooler Market Size - By Value 2010-2014 (INR Crore)
Figure-10: India Air Cooler Market Size Forecast - By Value 2015F-2021F (INR Crore)
Figure-11: India Air Cooler Market Size - By Volume 2010-2021F (Units in Lakh)
Figure-12: India Air Cooler Market Share - By Company 2014
Figure-13: India Air Cooler Market Share Forecast - By Company 2021F
Figure-14: India Air Cooler Market Share - By Type 2014 & 2021F
Figure-15: India Air Cooler Market Share – By End User 2014 (Value & Volume)
Figure-16: India Air Cooler Market Share – By End User 2021F (Value & Volume)
Figure-17: India Air Cooler Market Share - By Region 2014 & 2021F
Figure-18: India Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-19: India Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-20: India Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-21: India Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-22: India Fan Market Share – By Region 2014 & 2021F
Figure-23: India Organized Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-24: India Organized Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-25: India Organized Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-26: India Organized Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-27: India Organized Fan Market Share – By Company 2014 & 2021F
Figure-28: India Organized Fan Market Share – By Category 2014 (Value & Volume)
Figure-29: India Organized Fan Market Share – By Category 2021F (Value & Volume)
Figure-30: India Organized Fan Market Share – By Product Type 2014 (Value & Volume)
Figure-31: India Organized Fan Market Share – By Product Type 2021F (Value & Volume)
Figure-32: Average Selling Price of Major Air Cooler Brands 2010-2021F (INR)
Figure-33: Average Selling Price of Various Fans in India 2009-2021F
Figure-34: Import of Air Conditioning Spare Parts 2010-11 to 2014-15 (Value & Volume)
Figure-35: Major Countries Exporting Air Conditioning Spare Parts to India 2014
Figure-36: Import of Air Cooler 2010-11 to 2014-15 (Value & Volume)
Figure-37: Major Countries Exporting Air Coolers to India 2014
Figure-38: Export of Air Conditioning Spare Parts From 2010-11 to 2014-15 (Value & Volume)
Figure-39: Major Countries Importing Air Conditioning Spare Parts from India 2014
Figure-40: Export of Air Coolers from India 2010-11 to 2014-15 (Value & Volume)
Figure-41: Major Countries Importing Air Coolers from India 2014
Figure-42: Distribution Channel followed by the manufacturers of Air Cooling Systems in India    

LIST OF TABLES
Table-1: India Air Cooling Systems Market Share – By Company By Value 2014 & 2021F
Table-2: India Economic Profile – 2014
Table-3: Price of Various Split Air Conditioners Available in India - 2014
Table-4: Price of Various Window Air Conditioners Available in India - 2014
Table-5: Price of Various Inverter Air Conditioners Available in India - 2014
Table-6: Air Cooler Models & Price List of Symphony, Kenstar and Bajaj – 2014
Table-7: Import of Table Fans in India – Value & Volume 2010-11 to 2014-15
Table-8: Import of Table Fans in India - By Country 2014-15
Table-9: Import of Ceiling Fans in India – Value & Volume 2010-11 to 2014-15
Table-10: Import of Ceiling Fans in India - By Country 2014-15
Table-11: Import of Pedestal Fans in India – Value & Volume 2010-11 to 2014-15
Table-12: Import of Pedestal Fans in India - By Country 2014-15
Table-13: Export of Table Fans from India – Value & Volume 2010-11 to 2014-15
Table-14: Export of Table Fans From India - By Country 2014-15
Table-15: Export of Ceiling Fans from India – Value & Volume 2010-11 to 2014-15
Table-16: Export of Ceiling Fans from India - By Country 2014-15
Table-17: Export of Pedestal Fans from India – Value & Volume 2010-11 to 2014-15
Table-18: Export of Pedestal Fans from India - By Country 2014-15
Table-19: Key Facts of Voltas Limited
Table-20: Key Facts of Samsung India Electronics Pvt. Ltd.
Table-21: Key Facts of Daikin Air conditioning India Pvt. Ltd.
Table-22: Key Facts of Blue Star Limited
Table-23: Key Facts of Symphony Limited
Table-24: Key Facts of Kenstar
Table-25: Key Facts of Crompton Greaves Ltd.
Table-26: Key Facts of Usha International Ltd.
Table-27: Key Facts of Orient Electric Limited
Table-28: Key Facts of Havells India Limited
Table-29: Key Facts of Bajaj Electricals Limited

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