Childrenswear in Austria

 Published On: Jul, 2015 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
Childrenswear was influenced by two important factors in 2014, the first being demographic changes. According to Euromonitor International, the birth rate saw a marginal increase in 2014 compared to 2013, while both the male and female population aged 4-14 saw a decline compared to 2013. Secondly, the majority of Austrians tend to be cautious when planning a family, only having children if they are able to provide them with the best possible products.

Childrenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2009-2014
Table 2 Sales of Childrenswear by Category: Value 2009-2014
Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Adidas Austria GmbH in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 1 adidas Austria GmbH: Key Facts
Summary 2 adidas Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 adidas Austria GmbH: Competitive Position 2014
Retail Operations
Summary 4 adidas Austria GmbH: Retail Operational Indicators
Internet Strategy
Nike Deutschland GmbH in Apparel and Footwear (austria)
Strategic Direction
Key Facts
Summary 5 Nike Deutschland GmbH: Key Facts
Summary 6 Nike Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 7 Nike Deutschland GmbH: Competitive Position 2014
Retail Operations
Summary 8 Nike Deutschland GmbH: Retail Operational Indicators
Internet Strategy
Executive Summary
Moderate Performance in 2014
Increasing Focus on Ethical Fashion and Sustainability
On-going Fierce Competition
Internet Retailing Gains Momentum
Not Too Bright A Future for Apparel and Footwear
Key Trends and Developments
Austrians Become More Cautious and Demanding With Regard To Ethical Fashion
Apparel and Footwear Are Popular Products When Shopping Online
Increasingly Fierce Competition in Apparel and Footwear in Austria
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 9 Research Sources

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