Nike Inc in Apparel and Footwear (World)

 Published On: Jun, 2015 |    No of Pages: 40 |  Published By: Euromonitor | Format: PDF

Nike Inc increased its grip on the global sportswear market over the review period, and its leadership of the category is enough to make it leader of the global apparel and footwear market. Developed markets remain its core business. In 2014, the company saw strong growth, underpinned by its high tech running products in these markets, but it is seeking to widen its offer, focusing on womenís products and developing a fashion position. It is also pursuing growth in emerging markets like China.

Nike Inc in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
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