Sportswear in Germany

 Published On: Jun, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF

Towards the end of the review period, health and fitness continued to play a major role in Germanyís increasingly busy and rapidly ageing society. The trend towards healthier, more balanced lifestyles therefore continue to have a positive impact on value and volume sales of sportswear and sporting equipment in 2014. In addition, the holding of major sporting events such as like the Winter Olympics in February of 2014 and the FIFA World Cup in June and July supported the enthusiasm of German...

Sportswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2009-2014
Table 2 Sales of Sportswear: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sportswear: % Value 2010-2014
Table 4 LBN Brand Shares of Sportswear: % Value 2011-2014
Table 5 Distribution of Sportswear by Format: % Value 2009-2014
Table 6 Forecast Sales of Sportswear: Value 2014-2019
Table 7 Forecast Sales of Sportswear: % Value Growth 2014-2019
Nike Deutschland GmbH in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 Nike Deutschland GmbH: Key Facts
Summary 2 Nike Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Nike Deutschland GmbH: Competitive Position 2014
Retail Operations
Internet Strategy
Chart 1 Nike Deutschland GmbH: Nike in Berlin
Chart 2 Nike Deutschland GmbH: Nike Store interior
Executive Summary
Growing Challenges and Opportunities Result in Apparel and Footwear Growth in 2014
Nothing Fazes Demand for Apparel and Footwear in Germany Like the Weather
Growing Fragmentation Leads To Higher Pressure and Fluctuating Value Shares
New Technologies Create Additional Opportunities Within Internet Retailing
Opposing Trends Ensure That the Future of Apparel and Footwear Will Be in Balance
Key Trends and Developments
Stressful Lifestyles and Ageing Population Create Opportunities for Growth
the Pros and Cons of Internet Retailing Within Apparel and Footwear
Apparel Discounters Create Polarised Environment in Apparel and Footwear
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 9 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 14 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources
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