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Towards the end of the review period, health and fitness continued to play a major role in Germanyís increasingly busy and rapidly ageing society. The trend towards healthier, more balanced lifestyles therefore continue to have a positive impact on value and volume sales of sportswear and sporting equipment in 2014. In addition, the holding of major sporting events such as like the Winter Olympics in February of 2014 and the FIFA World Cup in June and July supported the enthusiasm of German...Sportswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.Product coverage: Sports Apparel, Sports Footwear. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Sportswear market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.