The 2016-2021 Outlook for Women's, Girls', and Infants' Fabric, Straw, and Felt Hats and Caps in Greater China

 Published On: Sep, 2015 |    No of Pages: 171 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's, girls', and infants' fabric, straw, and felt hats and caps across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary.

For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 16
2 SUMMARY OF FINDINGS 18
2.1 The Latent Demand in Greater China 18
2.2 Top 100 Cities Sorted By Rank 21
3 ANHUI 24
3.1 Latent Demand by Year - Anhui 24
3.2 Cities Sorted by Rank - Anhui 25
3.3 Cities Sorted Alphabetically - Anhui 28
4 BEIJING 30
4.1 Latent Demand by Year - Beijing 30
4.2 Cities Sorted by Rank - Beijing 31
4.3 Cities Sorted Alphabetically - Beijing 31
5 CHONGQING 32
5.1 Latent Demand by Year - Chongqing 32
5.2 Cities Sorted by Rank - Chongqing 33
5.3 Cities Sorted Alphabetically - Chongqing 35
6 FUJIAN 36
6.1 Latent Demand by Year - Fujian 36
6.2 Cities Sorted by Rank - Fujian 37
6.3 Cities Sorted Alphabetically - Fujian 39
7 GANSU 40
7.1 Latent Demand by Year - Gansu 40
7.2 Cities Sorted by Rank - Gansu 41
7.3 Cities Sorted Alphabetically - Gansu 43
8 GUANGDONG 44
8.1 Latent Demand by Year - Guangdong 44
8.2 Cities Sorted by Rank - Guangdong 45
8.3 Cities Sorted Alphabetically - Guangdong 48
9 GUANGXI 50
9.1 Latent Demand by Year - Guangxi 50
9.2 Cities Sorted by Rank - Guangxi 51
9.3 Cities Sorted Alphabetically - Guangxi 53
10 GUIZHOU 54
10.1 Latent Demand by Year - Guizhou 54
10.2 Cities Sorted by Rank - Guizhou 55
10.3 Cities Sorted Alphabetically - Guizhou 57
11 HAINAN 58
11.1 Latent Demand by Year - Hainan 58
11.2 Cities Sorted by Rank - Hainan 59
11.3 Cities Sorted Alphabetically - Hainan 61
12 HEBEI 62
12.1 Latent Demand by Year - Hebei 62
12.2 Cities Sorted by Rank - Hebei 63
12.3 Cities Sorted Alphabetically - Hebei 65
13 HEILONGJIANG 66
13.1 Latent Demand by Year - Heilongjiang 66
13.2 Cities Sorted by Rank - Heilongjiang 67
13.3 Cities Sorted Alphabetically - Heilongjiang 70
14 HENAN 72
14.1 Latent Demand by Year - Henan 72
14.2 Cities Sorted by Rank - Henan 73
14.3 Cities Sorted Alphabetically - Henan 76
15 HONG KONG 78
15.1 Latent Demand by Year - Hong Kong 78
15.2 Cities Sorted by Rank - Hong Kong 79
15.3 Cities Sorted Alphabetically - Hong Kong 81
16 HUBEI 82
16.1 Latent Demand by Year - Hubei 82
16.2 Cities Sorted by Rank - Hubei 83
16.3 Cities Sorted Alphabetically - Hubei 86
17 HUNAN 88
17.1 Latent Demand by Year - Hunan 88
17.2 Cities Sorted by Rank - Hunan 89
17.3 Cities Sorted Alphabetically - Hunan 92
18 JIANGSU 94
18.1 Latent Demand by Year - Jiangsu 94
18.2 Cities Sorted by Rank - Jiangsu 95
18.3 Cities Sorted Alphabetically - Jiangsu 98
19 JIANGXI 100
19.1 Latent Demand by Year - Jiangxi 100
19.2 Cities Sorted by Rank - Jiangxi 101
19.3 Cities Sorted Alphabetically - Jiangxi 103
20 JILIN 104
20.1 Latent Demand by Year - Jilin 104
20.2 Cities Sorted by Rank - Jilin 105
20.3 Cities Sorted Alphabetically - Jilin 108
21 LIAONING 110
21.1 Latent Demand by Year - Liaoning 110
21.2 Cities Sorted by Rank - Liaoning 111
21.3 Cities Sorted Alphabetically - Liaoning 114
22 MACAU 116
22.1 Latent Demand by Year - Macau 116
22.2 Cities Sorted by Rank - Macau 117
22.3 Cities Sorted Alphabetically - Macau 117
23 NEI MONGGOL 118
23.1 Latent Demand by Year - Nei Monggol 118
23.2 Cities Sorted by Rank - Nei Monggol 119
23.3 Cities Sorted Alphabetically - Nei Monggol 121
24 NINGXIA 122
24.1 Latent Demand by Year - Ningxia 122
24.2 Cities Sorted by Rank - Ningxia 123
24.3 Cities Sorted Alphabetically - Ningxia 123
25 QINGHAI 124
25.1 Latent Demand by Year - Qinghai 124
25.2 Cities Sorted by Rank - Qinghai 125
25.3 Cities Sorted Alphabetically - Qinghai 125
26 SHAANXI 126
26.1 Latent Demand by Year - Shaanxi 126
26.2 Cities Sorted by Rank - Shaanxi 127
26.3 Cities Sorted Alphabetically - Shaanxi 129
27 SHANDONG 130
27.1 Latent Demand by Year - Shandong 130
27.2 Cities Sorted by Rank - Shandong 131
27.3 Cities Sorted Alphabetically - Shandong 134
28 SHANGHAI 136
28.1 Latent Demand by Year - Shanghai 136
28.2 Cities Sorted by Rank - Shanghai 137
28.3 Cities Sorted Alphabetically - Shanghai 138
29 SHANXI 139
29.1 Latent Demand by Year - Shanxi 139
29.2 Cities Sorted by Rank - Shanxi 140
29.3 Cities Sorted Alphabetically - Shanxi 142
30 SICHUAN 143
30.1 Latent Demand by Year - Sichuan 143
30.2 Cities Sorted by Rank - Sichuan 144
30.3 Cities Sorted Alphabetically - Sichuan 146
31 TAIWAN 147
31.1 Latent Demand by Year - Taiwan 147
31.2 Cities Sorted by Rank - Taiwan 148
31.3 Cities Sorted Alphabetically - Taiwan 151
32 TIANJIN 153
32.1 Latent Demand by Year - Tianjin 153
32.2 Cities Sorted by Rank - Tianjin 154
32.3 Cities Sorted Alphabetically - Tianjin 154
33 XINJIANG UYGUR 155
33.1 Latent Demand by Year - Xinjiang Uygur 155
33.2 Cities Sorted by Rank - Xinjiang Uygur 156
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 158
34 XIZANG [TIBET] 159
34.1 Latent Demand by Year - Xizang [Tibet] 159
34.2 Cities Sorted by Rank - Xizang [Tibet] 160
34.3 Cities Sorted Alphabetically - Xizang [Tibet] 160
35 YUNNAN 161
35.1 Latent Demand by Year - Yunnan 161
35.2 Cities Sorted by Rank - Yunnan 162
35.3 Cities Sorted Alphabetically - Yunnan 164
36 ZHEJIANG 165
36.1 Latent Demand by Year - Zhejiang 165
36.2 Cities Sorted by Rank - Zhejiang 166
36.3 Cities Sorted Alphabetically - Zhejiang 168
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 170
37.1 Disclaimers & Safe Harbor 170
37.2 ICON Group International, Inc. User Agreement Provisions 171

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