The 2016-2021 Outlook for Women's Mass-Market Hand and Body Care Products in the United States

 Published On: Sep, 2015 |    No of Pages: 772 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's mass-market hand and body care products across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's mass-market hand and body care products. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's mass-market hand and body care products in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 24
3.5 Latent Demand by Year - California 26
3.6 Cities Sorted by Rank - California 27
3.7 Cities Sorted by Zipcode - California 48
3.8 Latent Demand by Year - Hawaii 69
3.9 Cities Sorted by Rank - Hawaii 70
3.10 Cities Sorted by Zipcode - Hawaii 74
3.11 Latent Demand by Year - Nevada 77
3.12 Cities Sorted by Rank - Nevada 78
3.13 Cities Sorted by Zipcode - Nevada 81
3.14 Latent Demand by Year - Oregon 83
3.15 Cities Sorted by Rank - Oregon 84
3.16 Cities Sorted by Zipcode - Oregon 89
3.17 Latent Demand by Year - Washington 93
3.18 Cities Sorted by Rank - Washington 94
3.19 Cities Sorted by Zipcode - Washington 103
4 GREAT LAKES 111
4.1 Executive Summary 111
4.2 Latent Demand by Year - Illinois 112
4.3 Cities Sorted by Rank - Illinois 113
4.4 Cities Sorted by Zipcode - Illinois 128
4.5 Latent Demand by Year - Indiana 142
4.6 Cities Sorted by Rank - Indiana 143
4.7 Cities Sorted by Zipcode - Indiana 151
4.8 Latent Demand by Year - Michigan 158
4.9 Cities Sorted by Rank - Michigan 159
4.10 Cities Sorted by Zipcode - Michigan 169
4.11 Latent Demand by Year - Ohio 178
4.12 Cities Sorted by Rank - Ohio 179
4.13 Cities Sorted by Zipcode - Ohio 193
4.14 Latent Demand by Year - Wisconsin 206
4.15 Cities Sorted by Rank - Wisconsin 207
4.16 Cities Sorted by Zipcode - Wisconsin 218
5 MID-ATLANTIC 228
5.1 Executive Summary 228
5.2 Latent Demand by Year - Delaware 230
5.3 Cities Sorted by Rank - Delaware 231
5.4 Cities Sorted by Zipcode - Delaware 233
5.5 Latent Demand by Year - District of Columbia 234
5.6 Cities Sorted by Rank - District of Columbia 235
5.7 Cities Sorted by Zipcode - District of Columbia 235
5.8 Latent Demand by Year - Maryland 236
5.9 Cities Sorted by Rank - Maryland 237
5.10 Cities Sorted by Zipcode - Maryland 245
5.11 Latent Demand by Year - New Jersey 252
5.12 Cities Sorted by Rank - New Jersey 253
5.13 Cities Sorted by Zipcode - New Jersey 264
5.14 Latent Demand by Year - New York 274
5.15 Cities Sorted by Rank - New York 275
5.16 Cities Sorted by Zipcode - New York 301
5.17 Latent Demand by Year - Pennsylvania 326
5.18 Cities Sorted by Rank - Pennsylvania 327
5.19 Cities Sorted by Zipcode - Pennsylvania 345
6 NEW ENGLAND 362
6.1 Executive Summary 362
6.2 Latent Demand by Year - Connecticut 364
6.3 Cities Sorted by Rank - Connecticut 365
6.4 Cities Sorted by Zipcode - Connecticut 371
6.5 Latent Demand by Year - Maine 376
6.6 Cities Sorted by Rank - Maine 377
6.7 Cities Sorted by Zipcode - Maine 383
6.8 Latent Demand by Year - Massachusetts 388
6.9 Cities Sorted by Rank - Massachusetts 389
6.10 Cities Sorted by Zipcode - Massachusetts 399
6.11 Latent Demand by Year - New Hampshire 408
6.12 Cities Sorted by Rank - New Hampshire 409
6.13 Cities Sorted by Zipcode - New Hampshire 414
6.14 Latent Demand by Year - Rhode Island 418
6.15 Cities Sorted by Rank - Rhode Island 419
6.16 Cities Sorted by Zipcode - Rhode Island 422
6.17 Latent Demand by Year - Vermont 424
6.18 Cities Sorted by Rank - Vermont 425
6.19 Cities Sorted by Zipcode - Vermont 429
7 PLAINS 432
7.1 Executive Summary 432
7.2 Latent Demand by Year - Iowa 434
7.3 Cities Sorted by Rank - Iowa 435
7.4 Cities Sorted by Zipcode - Iowa 441
7.5 Latent Demand by Year - Kansas 446
7.6 Cities Sorted by Rank - Kansas 447
7.7 Cities Sorted by Zipcode - Kansas 452
7.8 Latent Demand by Year - Minnesota 456
7.9 Cities Sorted by Rank - Minnesota 457
7.10 Cities Sorted by Zipcode - Minnesota 465
7.11 Latent Demand by Year - Missouri 472
7.12 Cities Sorted by Rank - Missouri 473
7.13 Cities Sorted by Zipcode - Missouri 481
7.14 Latent Demand by Year - Nebraska 488
7.15 Cities Sorted by Rank - Nebraska 489
7.16 Cities Sorted by Zipcode - Nebraska 492
7.17 Latent Demand by Year - North Dakota 494
7.18 Cities Sorted by Rank - North Dakota 495
7.19 Cities Sorted by Zipcode - North Dakota 497
7.20 Latent Demand by Year - South Dakota 498
7.21 Cities Sorted by Rank - South Dakota 499
7.22 Cities Sorted by Zipcode - South Dakota 501
8 ROCKIES 502
8.1 Executive Summary 502
8.2 Latent Demand by Year - Colorado 503
8.3 Cities Sorted by Rank - Colorado 504
8.4 Cities Sorted by Zipcode - Colorado 509
8.5 Latent Demand by Year - Idaho 514
8.6 Cities Sorted by Rank - Idaho 515
8.7 Cities Sorted by Zipcode - Idaho 518
8.8 Latent Demand by Year - Montana 520
8.9 Cities Sorted by Rank - Montana 521
8.10 Cities Sorted by Zipcode - Montana 524
8.11 Latent Demand by Year - Utah 526
8.12 Cities Sorted by Rank - Utah 527
8.13 Cities Sorted by Zipcode - Utah 532
8.14 Latent Demand by Year - Wyoming 536
8.15 Cities Sorted by Rank - Wyoming 537
8.16 Cities Sorted by Zipcode - Wyoming 539
9 SOUTHEAST 540
9.1 Executive Summary 540
9.2 Latent Demand by Year - Alabama 542
9.3 Cities Sorted by Rank - Alabama 543
9.4 Cities Sorted by Zipcode - Alabama 549
9.5 Latent Demand by Year - Arkansas 554
9.6 Cities Sorted by Rank - Arkansas 555
9.7 Cities Sorted by Zipcode - Arkansas 560
9.8 Latent Demand by Year - Florida 564
9.9 Cities Sorted by Rank - Florida 565
9.10 Cities Sorted by Zipcode - Florida 582
9.11 Latent Demand by Year - Georgia 598
9.12 Cities Sorted by Rank - Georgia 599
9.13 Cities Sorted by Zipcode - Georgia 607
9.14 Latent Demand by Year - Kentucky 614
9.15 Cities Sorted by Rank - Kentucky 615
9.16 Cities Sorted by Zipcode - Kentucky 620
9.17 Latent Demand by Year - Louisiana 625
9.18 Cities Sorted by Rank - Louisiana 626
9.19 Cities Sorted by Zipcode - Louisiana 632
9.20 Latent Demand by Year - Mississippi 637
9.21 Cities Sorted by Rank - Mississippi 638
9.22 Cities Sorted by Zipcode - Mississippi 642
9.23 Latent Demand by Year - North Carolina 645
9.24 Cities Sorted by Rank - North Carolina 646
9.25 Cities Sorted by Zipcode - North Carolina 655
9.26 Latent Demand by Year - South Carolina 663
9.27 Cities Sorted by Rank - South Carolina 664
9.28 Cities Sorted by Zipcode - South Carolina 670
9.29 Latent Demand by Year - Tennessee 675
9.30 Cities Sorted by Rank - Tennessee 676
9.31 Cities Sorted by Zipcode - Tennessee 682
9.32 Latent Demand by Year - Virginia 688
9.33 Cities Sorted by Rank - Virginia 689
9.34 Cities Sorted by Zipcode - Virginia 695
9.35 Latent Demand by Year - West Virginia 700
9.36 Cities Sorted by Rank - West Virginia 701
9.37 Cities Sorted by Zipcode - West Virginia 704
10 SOUTHWEST 706
10.1 Executive Summary 706
10.2 Latent Demand by Year - Arizona 707
10.3 Cities Sorted by Rank - Arizona 708
10.4 Cities Sorted by Zipcode - Arizona 713
10.5 Latent Demand by Year - New Mexico 717
10.6 Cities Sorted by Rank - New Mexico 718
10.7 Cities Sorted by Zipcode - New Mexico 721
10.8 Latent Demand by Year - Oklahoma 723
10.9 Cities Sorted by Rank - Oklahoma 724
10.10 Cities Sorted by Zipcode - Oklahoma 729
10.11 Latent Demand by Year - Texas 733
10.12 Cities Sorted by Rank - Texas 734
10.13 Cities Sorted by Zipcode - Texas 753
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 771
11.1 Disclaimers & Safe Harbor 771
11.2 ICON Group International, Inc. User Agreement Provisions 772

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