The 2016-2021 Outlook for Women's, Girls', and Infants' Straw Hats in the United States

 Published On: Sep, 2015 |    No of Pages: 417 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's, girls', and infants' straw hats across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 5,100 cities in the United States. For each city in question, the percent share the city is of itís state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-ŗ-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's, girls', and infants' straw hats. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's, girls', and infants' straw hats in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 13
1.4.1 Category Definition 13
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 38
3.8 Latent Demand by Year - Hawaii 50
3.9 Cities Sorted by Rank - Hawaii 51
3.10 Cities Sorted by Zipcode - Hawaii 53
3.11 Latent Demand by Year - Nevada 54
3.12 Cities Sorted by Rank - Nevada 55
3.13 Cities Sorted by Zipcode - Nevada 57
3.14 Latent Demand by Year - Oregon 58
3.15 Cities Sorted by Rank - Oregon 59
3.16 Cities Sorted by Zipcode - Oregon 62
3.17 Latent Demand by Year - Washington 64
3.18 Cities Sorted by Rank - Washington 65
3.19 Cities Sorted by Zipcode - Washington 70
4 GREAT LAKES 74
4.1 Executive Summary 74
4.2 Latent Demand by Year - Illinois 75
4.3 Cities Sorted by Rank - Illinois 76
4.4 Cities Sorted by Zipcode - Illinois 83
4.5 Latent Demand by Year - Indiana 89
4.6 Cities Sorted by Rank - Indiana 90
4.7 Cities Sorted by Zipcode - Indiana 94
4.8 Latent Demand by Year - Michigan 97
4.9 Cities Sorted by Rank - Michigan 98
4.10 Cities Sorted by Zipcode - Michigan 103
4.11 Latent Demand by Year - Ohio 107
4.12 Cities Sorted by Rank - Ohio 108
4.13 Cities Sorted by Zipcode - Ohio 114
4.14 Latent Demand by Year - Wisconsin 119
4.15 Cities Sorted by Rank - Wisconsin 120
4.16 Cities Sorted by Zipcode - Wisconsin 124
5 MID-ATLANTIC 127
5.1 Executive Summary 127
5.2 Latent Demand by Year - Delaware 128
5.3 Cities Sorted by Rank - Delaware 129
5.4 Cities Sorted by Zipcode - Delaware 131
5.5 Latent Demand by Year - District of Columbia 132
5.6 Cities Sorted by Rank - District of Columbia 133
5.7 Cities Sorted by Zipcode - District of Columbia 133
5.8 Latent Demand by Year - Maryland 134
5.9 Cities Sorted by Rank - Maryland 135
5.10 Cities Sorted by Zipcode - Maryland 140
5.11 Latent Demand by Year - New Jersey 144
5.12 Cities Sorted by Rank - New Jersey 145
5.13 Cities Sorted by Zipcode - New Jersey 152
5.14 Latent Demand by Year - New York 158
5.15 Cities Sorted by Rank - New York 159
5.16 Cities Sorted by Zipcode - New York 167
5.17 Latent Demand by Year - Pennsylvania 174
5.18 Cities Sorted by Rank - Pennsylvania 175
5.19 Cities Sorted by Zipcode - Pennsylvania 182
6 NEW ENGLAND 188
6.1 Executive Summary 188
6.2 Latent Demand by Year - Connecticut 189
6.3 Cities Sorted by Rank - Connecticut 190
6.4 Cities Sorted by Zipcode - Connecticut 194
6.5 Latent Demand by Year - Maine 197
6.6 Cities Sorted by Rank - Maine 198
6.7 Cities Sorted by Zipcode - Maine 200
6.8 Latent Demand by Year - Massachusetts 201
6.9 Cities Sorted by Rank - Massachusetts 202
6.10 Cities Sorted by Zipcode - Massachusetts 207
6.11 Latent Demand by Year - New Hampshire 211
6.12 Cities Sorted by Rank - New Hampshire 212
6.13 Cities Sorted by Zipcode - New Hampshire 214
6.14 Latent Demand by Year - Rhode Island 215
6.15 Cities Sorted by Rank - Rhode Island 216
6.16 Cities Sorted by Zipcode - Rhode Island 218
6.17 Latent Demand by Year - Vermont 219
6.18 Cities Sorted by Rank - Vermont 220
6.19 Cities Sorted by Zipcode - Vermont 221
7 PLAINS 222
7.1 Executive Summary 222
7.2 Latent Demand by Year - Iowa 224
7.3 Cities Sorted by Rank - Iowa 225
7.4 Cities Sorted by Zipcode - Iowa 228
7.5 Latent Demand by Year - Kansas 230
7.6 Cities Sorted by Rank - Kansas 231
7.7 Cities Sorted by Zipcode - Kansas 233
7.8 Latent Demand by Year - Minnesota 234
7.9 Cities Sorted by Rank - Minnesota 235
7.10 Cities Sorted by Zipcode - Minnesota 239
7.11 Latent Demand by Year - Missouri 242
7.12 Cities Sorted by Rank - Missouri 243
7.13 Cities Sorted by Zipcode - Missouri 247
7.14 Latent Demand by Year - Nebraska 250
7.15 Cities Sorted by Rank - Nebraska 251
7.16 Cities Sorted by Zipcode - Nebraska 253
7.17 Latent Demand by Year - North Dakota 254
7.18 Cities Sorted by Rank - North Dakota 255
7.19 Cities Sorted by Zipcode - North Dakota 257
7.20 Latent Demand by Year - South Dakota 258
7.21 Cities Sorted by Rank - South Dakota 259
7.22 Cities Sorted by Zipcode - South Dakota 261
8 ROCKIES 262
8.1 Executive Summary 262
8.2 Latent Demand by Year - Colorado 263
8.3 Cities Sorted by Rank - Colorado 264
8.4 Cities Sorted by Zipcode - Colorado 267
8.5 Latent Demand by Year - Idaho 269
8.6 Cities Sorted by Rank - Idaho 270
8.7 Cities Sorted by Zipcode - Idaho 272
8.8 Latent Demand by Year - Montana 273
8.9 Cities Sorted by Rank - Montana 274
8.10 Cities Sorted by Zipcode - Montana 276
8.11 Latent Demand by Year - Utah 277
8.12 Cities Sorted by Rank - Utah 278
8.13 Cities Sorted by Zipcode - Utah 281
8.14 Latent Demand by Year - Wyoming 283
8.15 Cities Sorted by Rank - Wyoming 284
8.16 Cities Sorted by Zipcode - Wyoming 286
9 SOUTHEAST 287
9.1 Executive Summary 287
9.2 Latent Demand by Year - Alabama 289
9.3 Cities Sorted by Rank - Alabama 290
9.4 Cities Sorted by Zipcode - Alabama 293
9.5 Latent Demand by Year - Arkansas 295
9.6 Cities Sorted by Rank - Arkansas 296
9.7 Cities Sorted by Zipcode - Arkansas 298
9.8 Latent Demand by Year - Florida 299
9.9 Cities Sorted by Rank - Florida 300
9.10 Cities Sorted by Zipcode - Florida 309
9.11 Latent Demand by Year - Georgia 317
9.12 Cities Sorted by Rank - Georgia 318
9.13 Cities Sorted by Zipcode - Georgia 323
9.14 Latent Demand by Year - Kentucky 327
9.15 Cities Sorted by Rank - Kentucky 328
9.16 Cities Sorted by Zipcode - Kentucky 331
9.17 Latent Demand by Year - Louisiana 333
9.18 Cities Sorted by Rank - Louisiana 334
9.19 Cities Sorted by Zipcode - Louisiana 338
9.20 Latent Demand by Year - Mississippi 341
9.21 Cities Sorted by Rank - Mississippi 342
9.22 Cities Sorted by Zipcode - Mississippi 345
9.23 Latent Demand by Year - North Carolina 347
9.24 Cities Sorted by Rank - North Carolina 348
9.25 Cities Sorted by Zipcode - North Carolina 352
9.26 Latent Demand by Year - South Carolina 355
9.27 Cities Sorted by Rank - South Carolina 356
9.28 Cities Sorted by Zipcode - South Carolina 359
9.29 Latent Demand by Year - Tennessee 361
9.30 Cities Sorted by Rank - Tennessee 362
9.31 Cities Sorted by Zipcode - Tennessee 366
9.32 Latent Demand by Year - Virginia 369
9.33 Cities Sorted by Rank - Virginia 370
9.34 Cities Sorted by Zipcode - Virginia 375
9.35 Latent Demand by Year - West Virginia 379
9.36 Cities Sorted by Rank - West Virginia 380
9.37 Cities Sorted by Zipcode - West Virginia 382
10 SOUTHWEST 383
10.1 Executive Summary 383
10.2 Latent Demand by Year - Arizona 384
10.3 Cities Sorted by Rank - Arizona 385
10.4 Cities Sorted by Zipcode - Arizona 388
10.5 Latent Demand by Year - New Mexico 390
10.6 Cities Sorted by Rank - New Mexico 391
10.7 Cities Sorted by Zipcode - New Mexico 393
10.8 Latent Demand by Year - Oklahoma 394
10.9 Cities Sorted by Rank - Oklahoma 395
10.10 Cities Sorted by Zipcode - Oklahoma 398
10.11 Latent Demand by Year - Texas 400
10.12 Cities Sorted by Rank - Texas 401
10.13 Cities Sorted by Zipcode - Texas 409
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 416
11.1 Disclaimers & Safe Harbor 416
11.2 ICON Group International, Inc. User Agreement Provisions 417

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