Menswear in Hungary

 Published On: Aug, 2015 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
Retail value sales of menswear saw growth of 12% in 2014, thanks to the overall upsurge in expenditure on apparel products by the population, following a long period of foregoing purchases in the wake of the financial crisis. Menswear saw performance similar to womenswear in 2014, in terms of both retail volume and value sales growth.

Euromonitor International's Menswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MENSWEAR IN HUNGARY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Adidas Budapest Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 1 Adidas Budapest Kft: Key Facts
Summary 2 Adidas Budapest Kft: Operational Indicators
Competitive Positioning
Summary 3 Adidas Budapest Kft: Competitive Position 2014
Retail Operations
Internet Strategy
Production
C&a Mode Kereskedelmi Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 4 C&A MODE KERESKEDELMI KFT: Key Facts
Summary 5 C&A MODE KERESKEDELMI KFT: Operational Indicators
Competitive Positioning
Summary 6 C&A MODE KERESKEDELMI KFT: Competitive Position 2014
Retail Operations
Internet Strategy
Nike Magyarország Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 7 Nike Magyarország Kft: Key Facts
Summary 8 Nike Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 9 Nike Magyarország Kft: Competitive Position 2014
Retail Operations
Internet Strategy
Executive Summary
Improving Financial Situation Drives Growth
Online Retailing Boosted by the Launch of H&m and Deichmann Online Stores
Domestic Menswear Producers Enjoy Stable Revenue Growth in 2014
Up-trading Visible in Jeans
Recovery Expected To Continue Over the Forecast Period
Key Trends and Developments
Private Label Apparel Leads Childrenswear, Underwear and Accessories
Less Prominent Discounting Aids Retail Value Sales Growth in 2014
Luxury Apparel and Footwear Not Yet Established in Hungary
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 10 Research Sources

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