Hugo Boss AG in Apparel and Footwear (Germany)

 Published On: Feb, 2017 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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To ensure future success and further high single-digit value growth over the forecast period, Hugo Boss has identified multiple areas for improvement. One of its main strategic goals is to strengthen its core Boss brand. In addition, it will focus on enhancing its presence in womenswear, with shoes and accessories being a key target area. It will also seek to improve its product portfolio, distribution and communication, adopting an omni-channel approach in order to reach a wider audience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Hugo Boss AG: Key Facts
Retail Operations
Summary 2 Hugo Boss AG: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 Hugo Boss AG: Competitive Position 2016

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