Maggi finally to be back, Nestle India planning a BIG RELAUNCH

The ban and recall of Maggi 2-minutes noodle is a well-known happening that has even turned into a subject of case study to handle crisis .However, after a massive loss of $67.42 million and all the legal processes in the Indian courts of law, the product is finally about

Now Nestle asked to pay 640 crores for “TASTE BHI, HEALTH BHI” Tagline

Just when the conditions were turning in favor of Nestle, a new hurdle seems to be mushrooming. In first of its actions; the Indian government has sought a “compensation” of 640 crores INR ($100 million) for its misleading advertisements and false labeling of the product. This penalty is sighted

The Evolution of Ice Cream

It’s the onset of summer in many parts of the world, especially in Asia, where most of the tropical countries experience full blown hot and at times humid summers. Summer brings the Sun, the shine, the heat, which can be pretty unbearable at times. For instance temperatures can soar
Apr 10, 2017

Patanjali alters the Indian FMCG market, challenges MNCs

Baba Ramdev’s Patanjali is one of the fastest growing brands in India. The label, which claims to use only natural ingredients in all its products, has grown into an INR 5,000cr company in less than 10 years. Patanjali aims to generate INR 10,000cr in the financial year 2016-2017. The

Bharatbook’s Insight of 2015

We are few hours away from starting 2016. The outgoing year-2015 has been quite an eventful one for many reasons. Businesswise, the year can be summed up as a roller costar, Google has been active with its ‘out of the box’ inventions, governing bodies of several countries seem to
Dec 31, 2015

Indian Chocolate Industry growth to INR 122 bn by 2019

Indian markets seriously seem to run on the success path off late, especially after the power shift things look like they are changing this time it’s to the healthier side. The economy is growing as the trades flourish and there is business from all parts of the globe. Eatables

Maggi Row: the reputed Instant noodle brand faces exile in India

In a country of more than 1.25 billion people it is not that easy for a brand to go strong with its reputation for a span of 3 decades. Nestlé’s Maggi is one such brand which has achieved the task successfully. There are massive numbers of fanatic for the

Indian Chocolate Industry to grind profits worth $ 3.2 bn by 2018

Luxury Chocolate market grow by 35% for the year 2013 “Chocolate”, this word brings a glitter to most of our eyes and a bright smile to many faces. We can start talking about the types of chocolate we have consumed and about the favorite brand we like the most,

Noodles: Serving an Instant Growth Factor

Twisty and curly Appetite   Sometimes you come home hungry and desperately look for something to eat. But all the other stuff requires a hell lot of toil to prepare and you are in no mood to do that. You seek something quick so that you can fill up your

Changing Landscape of Baby Food Market

Gone are those days when baby food was a formula that was available in one flavor which was mixed in milk and fed. The options were limited and so was the demand for it. Baby food is a soft, mashed and easily chewed formula. These foods include meat, cereals