Fruit powder, a product obtained by drying and grinding various fruits, is typically used as a food ingredient in numerous products, including confectioneries, instant beverages, dietary supplements, and baked goods. It carries the vital attributes of the original fruit, contributing to overall wellness and health. Along with its nutritional benefits, fruit powder also boasts excellent flavouring, colouring, and texturizing properties, making it a valuable component in numerous industrial applications, encompassing food and beverages, cosmetics, and pharmaceuticals.

The rising consumer preference for nutrient-rich food products is a primary driver propelling the global fruit powder market growth. With the burgeoning awareness of health benefits linked with fruit consumption, there has been a substantial shift towards diets abundant in fruits, paving the way for an upsurge in demand for fruit powder-based products. Furthermore, the growing trend of health and wellness has played an integral role in the soaring popularity of fruit powder, as it is a common ingredient in dietary supplements consumed by health-conscious individuals.

The expanding applications of fruit powder in numerous industries also significantly contribute to the fruit powder market expansion. In the food and beverage industry, fruit powder is employed to enhance the taste, colour, and nutritional profile of products. The cosmetics industry utilises fruit powder for its antioxidant and skin-rejuvenating properties, fundamental in the formulation of various skincare products. Moreover, the pharmaceutical industry uses fruit powder in the creation of nutritional supplements due to its high vitamin and mineral content.

Furthermore, the escalating demand for natural and plant-based ingredients in the food and beverage industry has led to an intensified focus on fruit powder as a feasible ingredient for such products. With the rise of vegetarianism and the growing popularity of plant-based diets, fruit powder has emerged as a key component in the formulation of health bars, smoothies, and other alternatives, thus propelling the fruit powder market expansion.

The global fruit powder market reached a value of US$ 11.09 billion in 2022. Aided by the escalating demand for nutrient-rich food products and the growing applications of fruit powder in diverse industries, the market is projected to further grow at a CAGR of 6.1% between 2023 and 2028 to reach a value of US$ 15.78 billion by 2028. Also, fruits that have been powdered are a good technique to reduce waste because they may be used to repurpose fresh fruits and vegetables that would otherwise be thrown away.

Increasing Preference for Fruit Powder in Cosmetic Industry is fuelling the Market Growth -

Fruit powders are a great source of essential vitamins and minerals. Their application in superfoods and skin care products is expanding as a result. Owing to its benefits and versatility, fruit powder is being used more frequently in the cosmetics industry for various types of formulations, from cremes to cleansers.

These ingredients offer body masks and wrap a colourful touch and give scrubs great exfoliating capabilities. Some other examples of fruit powders are bilberry powder, rosehip powder, and raspberry powder, which are quite popular within the cosmetic industry.

Moreover, year-round demand for foods prepared with the use of seasonal food items is driving market expansion. Changes in seasonal demand have a substantial impact on the fresh food industry's supply chain. In response to consumer demand for seasonal food tastes and flavours at any time of the year, food producers and processors are adding powdered seasonal fruits to their final items.

Some of the major key players include Kanegrade Ltd., Paradise Fruits Solutions GmbH & Co. KG, Döhler Group SE, Aarkay Food Products Ltd., The Green Labs LLC, European Freeze Dry ApS, Nexira, Iprona SpA, Nutradry Pty Ltd and Saipro Biotech Private Limited.