Do you have anything that is less fattening; you see I’m on a diet. This is a classic statement most of the dieters say. Dieting has become a rage in this era of health consciousness. People unlike before have become very particular about their calorie intake, food they eat and the amount of fat that they consume. Diet is a regulated selection of foods usually done due to medical or cosmetic reasons. Dieting is a form of losing weight by cutting down the fat content in the daily food consumption.
The fast pace lifestyle is to be majorly blamed for the obesity and weight gain problems. The awareness created among appearance and calorie conscious consumers have given a way to new opportunities and avenue in the diet market. The diet market consists of low calorie eatable and products consisting no or less fat, sweeteners.
A market research report states that themarket is likelyto grow at a compound annual growth rate (CAGR) of 10.2% from 2009- 2014. Diet market is flourishing in recent years. It is lucrative as it exhibits the highest CAGR over the period of 2009 to 2014.
The significant growth is due to the entry of new products in the market. The growth of the industry is driven by the niche segment who use this method to lose weight. Diet chains service providers are now expanding this low tapped segment by providing better and healthier food. The makers are publicizing the market by taking the help of sport and movie celebrities who are in perfect shape and health. The introduction of low calorie sweeteners became an instant hit among people. The popularity of these foods gave opportunities for the companies and manufacturers to expand their ranges to add more of these products to keep up with consumer demand.
The dairy products in this sector are the largest seller, the popular products include semi-skimmed, 1% fat and skimmed milk. The other products that popular are diet cheese, spreads and butters, yoghurt and flavored drinks, dessert etc. The introduction of low sugar and fat bakery products and ready to eat meals become instantly popular as soon as they were reduced.
The diet market is getting popular day by day. The problem of obesity and health is on a rise. Dieting is a convenient option for time strapped people, there’s no need to go to the gym just a bit of regulation in the diet can assure them of effective results. The U.S. Diet Food Home Delivery Market