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Online Language Learning uses technology-aided language learning with an integration of sound, voice interaction, text, video, and animation. It empowers self-paced interactive learning environments that enable learners to achieve learning outcomes without being restricted to place or time. Generally, such environments involve numerous opportunities for participation users and multiple methods for motivating their success. Online language learning often entails high levels of self-directed and reciprocal learning or supporting peer learning.
Language learning market is the term applied to the modern language learning process. Virtual worlds, particularly in language learning, play a significant role in most domains. Globalization and the development of fresh geographies increase cultural diversity and communication habits that include programs and courses in language learning. Companies that are involved in hospitality and retail are highly dependent and value multilingual workers in different nations. These entities hire local staff to their global offices or educate current staff through language learning programs to meet the requirement.
Online Language Learning Market is expected to register a CAGR of 20.3% during the forecast period 2022–2029 to reach US$31.81 billion. Simple access to information, convergence with virtual reality, a strong approach, and the integration of latest technology are key drivers of the size of the online market for language learning. In addition, increased education, rising internet, and mobile users, and multi-lingual choice by multinational companies give people working on the overall online language learning market enormous growth opportunities. The main drivers of the online language learning market are globalization and the increasing need for cross-border communication.
However, many businesses are there which are not aware of the basics of the online language learning which is estimated to hinder the growth of the online language learning market. In addition, access to internet has not penetrated to all parts of the world thus hindering the market growth. Also, the high implementation cost is expected to pose a major challenge to the growth of this market. The flexible pricing structure and introduction of wearable technologies are some of the major trends in this market.
The global online language learning market is segmented by learning mode, age group, language, end user, and geography. The study also evaluates industry competitors and analyses the market at regional and country levels.
Based on learning mode, the global online language learning market is segmented into self-learning apps and applications and tutoring. The self-learning apps and applications segment is slated to register the highest CAGR during the forecast period. The fast growth of this market is attributed to the wide usage of apps and applications on mobile phones, tablets, and computer users. Additionally, the rapid development of technologies enabled language learning apps to integrate different media, such as texts, pictures, animation, audio, and video, to create multimedia instructional materials and increase students’ interest in studying
Based on age group, the global online language learning market is segmented into 40 years. The 18–20 years segment is slated to register the highest CAGR during the forecast period. This segment's fast growth is attributed to enhanced student performance across the curriculum and improved cognitive function through online language learning, including greater academic achievement and cognitive development for 18–20 years age children.
Based on language, the global online language learning market is segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Mandarin segment is slated to register the highest CAGR during the forecast period. The fast growth of this segment is attributed to the increasing number of foreign companies settling in China and the rapidly changing global trade and economic scenario. Languages such as Mandarin are becoming strategically important internationally.
Based on end user, the global online language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes are further segmented into K-12 and higher education. The individual learners’ segment is slated to register the highest CAGR during the forecast period. The fast growth of this market is mainly attributed due to the growing usage of mobile phones and rising Internet penetration in urban as well as rural areas, leading to increased access to language learning apps.
Based on geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is slated to register the highest CAGR during the forecast period. The fast growth of this region is attributed to the growing government focus on the education sector, the high adoption of digital technologies in educational facilities, and high education expenditure in the region. In addition, rapidly developing economies, various schemes launched for supporting digitization in education, and increasing disposable income leading to the penetration of the Internet contributes to the high growth of the online language learning market in the region.
The key players operating in the global online language learning market are Rosetta Stone LTD. (U.S.), Berlitz Corporation (U.S.), Memrise Inc. (U.K.), inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel GmbH (Germany), Busuu Online S.L. (Spain), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Linguistica 360, Inc. (U.S.), Mondly Languages (Romania), ELSA Corp. (U.S.), FluentU (China), and Mango Languages (U.S.).